About BU

Executives / Faculty Members

About Us — Professors — Dr. Panisara Kongthaworn
Dr. Panisara Kongthaworn
Chairperson, Marketing

Research Articles / Academic Articles  
Khongthaworn, P.(2019) An exploration of the role of bloggers and blogger characteristics, in the consumer buying process for cosmetics in the Thai market, https://uwerepository. worktribe.com/output/1490848 

Khongthaworn, P. & Nunthapirat, D., 2022, Learners' s satisfaction Towards Online Learning Experience During Covid-19 Situations, The 3rd International Conference, King Mongkut's Institute of Technology ladkrabang of Chumphon Campus, Chumphon, Thailand, May 26-27, 2022, (Silver Medal Award)

Specialization / Expert
Influencer Marketing, Social Media Marketing, Marketing Technology and Circular Business 

Message to new students

"Master the art of marketing with deep insights and innovative strategies at Bangkok University International.Dive into powerful marketing insights modern techniques and leverage the latest marketing tools" 

Welcome to the International Marketing Program at Bangkok University International, where we blend marketing expertise with cutting-edge technology. Our program’s unique focus on Marketing Technology sets us apart, providing you with unparalleled opportunities to master the tools and techniques that drive modern marketing success.

Share