The 2nd BU-IBET Enhances Knowledge on Business Sustainability.

school of business Administration, International Business Management organized the BU International Business Exclusive Talk (2nd BU-IBET)

Wed, 21 Aug 2024 | Reading Time 2 minute | 7860 views

The 2nd BU-IBET Enhances Knowledge on Business Sustainability.

School of Business Administration, International Business Management organized the BU International Business Exclusive Talk
(2^nd BU-IBET), a series of lectures by esteemed external speakers. The project aims to enhance students' skills in applying technology (Digital Literacy) and in coordination and negotiation, which align with the skills the university is currently emphasizing. This second installment featured Singapore Management University (SMU), a leading institution from Singapore. Associate Professor Dr. Ishani Mukherjee, the Programme Director for Sustainability and Policy Lead, delivered a lecture to students from the International Business Management and Logistics and Supply Chain Management programs. The lecture, titled "Global Business Concept Focusing on Sustainability," was conducted in English through an online platform. It provided participants with essential knowledge on sustainability concepts, forming a crucial foundation for future international business and sustainable logistics and supply chain management.

The project was overseen by members from the Faculty of Business Administration, including Ajarn Sumet Jirakasemwat, Dr.Sarinya Laisawat Suttharattanagul, Ajarn Thanapol Tupmongkoljarn, Ajarn Punnarat Chanasit, and Ajarn Pongpanote Srikornkan. The project was also advised by Ajarn Vajirawit Siripiyaphat, Head of the International Business Management Department, Faculty of Business Administration.

Featured Stories

School of Business Administration X DoHome Elevates Marketing Personnel, Addressing Labor Market Needs in the Digital Era

Digital Marketing Program, School of Business Administration, continues to build academic and professional collaboration networks by signing a Memorandum of Understanding (MoU) with Dohome Public Company Limited

The Digital Marketing Program and the Department of International Business Management, School of Business Administration, organized the "Digital Reimagine: Transforming Business with AI & Tech" project in collaboration with OR Health and Wellness Company Limited (ORHW). The initiative enables students to learn from real case studies of domestic and international business organizations, emphasizing the analysis of new trends, new technology, and business implications in the current era.

BU Partners with ORHW to Launch Digital Reimagine Platform: Developing Next-Generation Business Leaders to Understand AI & Tech through Real Corporate Cases

Digital skills and management capabilities to enter the job market as professional managers who can truly meet the needs of leading organizations

BU INTER x True Join Forces to Create Digital Marketing Learning Experience at Digital Marketing Case Competition 2025

Business Administration, International Program (BU INTER) provides students with the opportunity to propose marketing strategies for digital marketing communications from business sector leaders.