Digital Marketing Program, School of Business Administration, Creative Content Production and Digital Experience Program, and Broadcasting and Streaming Media Production Program, School of Communication Arts collaborated with COM7 Public Company Limited and  AMD Thailand to organize D.O.T Project 2025 under the concept "Transforming Business and Communication with AI," focusing on enhancing knowledge and skills in applying Artificial Intelligence (AI), marketing technology, and advertising media production through real business case challenges.

This year's challenge comes under the theme "AI for Better Life," asking participants to think and create content that serves as use cases communicated through digital media, helping viewers or target audiences understand how AI is beneficial and how it makes life better. The project is supported by AMD Ryzen AI and BaNANA, with Dr.Krairoek  Pinkaeo, Dean, School of Business Administration, giving the welcome address, and Dr.Kittipoom  Supamontri, Director, Digital Marketing Program, Schoo of Business Administration, expressing gratitude to COM7 Public Company Limited and AMD Thailand.

This year, over 70 students from both faculties were selected to participate in training and practical work in digital marketing, media production, and digital marketing plan presentation (pitching) based on real business challenges. The curriculum was co-designed with COM7 Public Company Limited and AMD Thailand. Students were divided into groups to develop work plans according to assigned challenges throughout the academic term, with scholarship prizes awarded to student groups with outstanding work in various areas after the project's completion.

Additionally, COM7 Public Company Limited and  AMD Thailand brought expert instructors with extensive experience to provide knowledge and coaching to students, led by K.Thakol  Niyomthai, Head of IT Business at COM7 Public Company Limited; K.Patchara  Buranakhunaporn, Product Marketing at COM7 Public Company Limited; K. Nongnuch Pattarawichitragul, Commercial Channel Sales Manager at AMD Thailand and K.Chutikarn  Minglattikorn, Marketing Manager at  AMD Thailand.

D.O.T Project 2025 is under the supervision of Ajarn Tam  Tanjaya and Ajarn Khanaphot  Wongchaleang from the School of Business Administration, Ajarn Dirok  Thongmee and Ajarn Kanchanok  Inbua from the School of Communication Arts.