Buzz Beyond: Thairath Entertainment Media Lab Creating Learning Through Hands-On Experience

The project integrates real-world challenges from Thairath TV into the curriculum for Business Administration students.

Tue, 02 Dec 2025 | 558 views

Buzz Beyond: Thairath Entertainment Media Lab Creating Learning Through Hands-On Experience

Marketing Department, School of Business Administration, in collaboration with Triple V Broadcast Co., Ltd (Thairath Group), launched the "Buzz Beyond: Thairath Entertainment Media Lab" project, integrating real-world challenges from Thairath TV into the MK426 Entertainment Marketing and MK422 Sales Promotion Strategies courses. Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration, opened the event and presented commemorative gifts. Dr.Thanakit Vongmahasetha, Chairperson, Marketing Department, welcomed executives from Thairath and provided support throughout the project.

Buzz Beyond: Thairath Entertainment Media Lab was organized to provide opportunities for 4^th-year marketing students to showcase their potential and creativity, with the goal of developing a new-format news program alongside cutting-edge marketing strategies to build a new generation audience base. The project was supervised by A.Yaowaluk Aekphitoon and Dr.Kittisorn Boonnark.

Buzz Beyond Thairath students were challenged to think like professional marketers, with K. Jitsupha Watcharaphon, Co-CEO of Thairath Group, presenting the assignment at the start of the term. On presentation day, students had the honor of receiving guidance from K.Teepakorn Wutthipitayamongkol, Chief Marketing Officer of Triple V Broadcast (Thairath TV and Thairath Online), who provided expert advice on how to elevate their ideas into actionable strategies. His invaluable perspectives on media and entertainment marketing delivered intense and creative inspiration to the next generation of marketers.
This initiative not only showcases the power of young creative minds but also marks a significant milestone in collaboration between educational institutions and leading media businesses, working together to advance education through Project-Based Learning.

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