The Mall Group X BU: Showcasing Ideas to Transform Marketing Plans to Attract New Generation Users

ฺBusiness idea competition to solve problems and develop business strategies

Thu, 04 Dec 2025 | 760 views

The Mall Group X BU: Showcasing Ideas to Transform Marketing Plans to Attract New Generation Users

Management Department, School of Business Administration, organized the business case competition finals for The Mall Group X BU project - a business idea competition to solve problems and develop business strategies to attract more students to use services at The Mall Ramkhamhaeng on weekdays, with a target increase with in 1.5 years.

The event was honored by the HR team from The Mall Group Company Limited, including Ms. Suvinan Tunkammoon, Talent Acquisition, Group Human Resources; Mr. Patdanai Jintranakornchaisri, Talent Acquisition, Group Human Resources; and Mr. Manathee Noi-aram, HR Business Partner, Group Human Resources, who conducted a workshop to recruit students for internships and employment, as well as project judging.

The event was also honored by the Marketing team from The Mall Group, including Ms. Areeya U-mar, General Manager, Marketing, The Mall Shopping Center; Mr. Anand Khaniyomdee, General Manager, OMNI Channel and Marketing; and Mr. Sarath Phermsuwan, Assistant General Manager, The Mall Shopping Center, who served as judges.

This enabled School of Business Administration students to learn and apply knowledge and skills in various areas for problem-solving and business development. Asst. Prof. Rapheephan Wongprasert, Vice Dean of the School of Business Administration, and School of Business Administration faculty members welcomed the guests.

Congratulations to all student teams who received awards. This project is part of course MG 222: Entrepreneurship & Business Development and course MG 421: Seminar in Modern Business Management, under the supervision of Dr.Chutimavadee Thongjeen, faculty member of the Management Department, School of Business Administration.

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