School of Business Administration X DoHome Elevates Marketing Personnel, Addressing Labor Market Needs in the Digital Era

Digital Marketing Program, School of Business Administration, continues to build academic and professional collaboration networks by signing a Memorandum of Understanding (MoU) with Dohome Public Company Limited

Wed, 28 Jan 2026 | 65 views

School of Business Administration X DoHome Elevates Marketing Personnel, Addressing Labor Market Needs in the Digital Era

Digital Marketing Program, School of Business Administration, continues to build academic and professional collaboration networks by signing a Memorandum of Understanding (MoU) with Dohome Public Company Limited, a leading retail-wholesale business and comprehensive service provider for construction materials and home decoration equipment. The collaboration aims to jointly develop curricula, organize learning enhancement activities, and provide students with practical internship opportunities to build a stable career path for the future.

The signing ceremony was represented by Dr.Krairoek Pinkaeo, Dean, School of Business Administration, and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, signing on behalf of Bangkok University. For Dohome Public Company Limited, the ceremony was honored by K. Pikul Somwan, Assistant Vice President - Chief Executive Officer, Human Resources Group, and K. Nipat Manee-in, Deputy Director of Human Resources Strategy Division, who participated as witnesses.

Additionally, the ceremony was attended by the Human Resources management team from DoHome Public Company Limited, including K. Janista Ngamkhet and K. Walaiwun Chaided, along with faculty members from Digital Marketing Program, School of Business Administration, led by A. Tam Tanjaya, A. Onanong Wichinrotjaral, A. Athit Santikarn, and A. Khanaphot Wongchaleang, to discuss approaches for organizing activities that enhance skills through real business experience.

This collaboration represents a significant step in preparing students to experience real challenges from the business sector, coming from a leading national-level organization, to enhance digital marketing skills and modern business thinking processes, focusing on producing quality graduates who are professionally ready to enter the labor market.

Featured Stories

The Digital Marketing Program and the Department of International Business Management, School of Business Administration, organized the "Digital Reimagine: Transforming Business with AI & Tech" project in collaboration with OR Health and Wellness Company Limited (ORHW). The initiative enables students to learn from real case studies of domestic and international business organizations, emphasizing the analysis of new trends, new technology, and business implications in the current era.

BU Partners with ORHW to Launch Digital Reimagine Platform: Developing Next-Generation Business Leaders to Understand AI & Tech through Real Corporate Cases

Digital skills and management capabilities to enter the job market as professional managers who can truly meet the needs of leading organizations

BU INTER x True Join Forces to Create Digital Marketing Learning Experience at Digital Marketing Case Competition 2025

Business Administration, International Program (BU INTER) provides students with the opportunity to propose marketing strategies for digital marketing communications from business sector leaders.

DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills

School of Communication Arts, in collaboration with COM7 Public Company Limited and AMD Thailand, organized the Final Pitching Day for the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI.