Marketing has become crucial for every organization and business in order to make their products and services get noticed, appeal to target groups and sell effectively. A skilled marketer can be invaluable to a company and always in demand.

The Marketing Department at Bangkok University focuses on learning, understanding, and developing analytical skills along with creative marketing strategies. It also covers the importance of consumer behavior, market research, product management, pricing, distribution, and marketing promotion. Furthermore, the program focuses on future global business trends and marketing innovations referred to as technology for humanity or, more commonly, Marketing 5.0.

Instruction is conducted by a team of professionals, along with experts from various industries and organizations, using practically oriented courses and real-life challenges for students.

Whether it's working in marketing planning, business development and sales, or brand and product management, a Marketing degree from Bangkok University will help you develop the necessary professional skills and confidence to thrive as a marketing professional.

The ability to successfully manage finances is one of the most sought-after talents in business. Regardless of what industry or country you are in, an understanding of topics such as risk management, investment strategies, and financial management will benefit your personal life and make you a more attractive prospect in the job market.

Finance is generally considered a specialized discipline of how an individual or a company manages its funds. Elements of accounting and business are included in the Bangkok University’s Finance degree to help give you a broader understanding of the way that money influences people and places.

The Finance program’s curriculum includes analyzing trends in the financial market, assessing and planning for a company or individual's long-term financial health, structure and management of financial institutions and stock exchanges, investment principles, understanding financial instruments and management.

The Finance program also provides opportunities for students to engage in practical hands-on learning and pursue the Investment Consultant exam while networking with successful alumni working in both the public and private sectors.

A successful business requires executives with a broad and far-reaching vision and a degree in management will give students an understanding of topics relating to operations, finance, organization, employees, economics and marketing.

A Management degree from Bangkok University offers students the opportunity to learn these aspects of business management through courses which include systematic thinking and comprehensive knowledge of business, resource and risk management, principles of communication and negotiation, financial systems and information design.
You will also learn data analysis, HRM (Human Resource Management) and have practical learning opportunities from experts in various business sectors, such as the Krung Thai Bank, Central Group and Thaibev.

An assortment of elective courses are offered to help students further specialize their skills and focus. Electives include Data/Digital Business Management, E-Commerce, Strategic Management and Change, and Effective Work Systems and People Management.
Aside from the courses, our program provides activities to nurture students and prepare them for rewarding careers. This includes opportunities to learn through participating in various project competitions and internships in well-known organizations nationwide.Whether your career aspirations are aimed at administration, consultancy or e-commerce, a degree in marketing can get you there and it can be completed in three and a half years
The world of professional management awaits you at Bangkok University, become part of it.

With the expansion of the global economy comes the need for flexibility and adaptability in commerce, industry, and trade.

A degree in International Business Management is designed to meet these needs through a practicum-based approach. With the use of case studies, students will analyze and solve problems using real-world situations. Aside from the featured situations, the international business characteristics of Asia-Pacific, Europe, Latin American, Middle Eastern, and African countries will be explored in a way to highlight the challenges, differences, and similarities experienced in an interconnected economy.

Coupled with understanding the international business landscape , enhancing English and digital skills is emphasized to develop further the professional background needed in an international business setting.

Bangkok University recognizes the importance of logistics management as a discipline that enhances the competitiveness of businesses and serves as a crucial mechanism for achieving success. Therefore, we have designed a curriculum that allows students to learn and understand various aspects of logistics systems comprehensively. This includes analysis and planning in logistics management and strategies for managing logistics in different organizations. The knowledge gained can be applied to various leadership and organizational tasks, ranging from designing transportation systems, managing inventory, to efficiently distributing products to consumers.

Our program gives the opportunity to students to choose their own path by dividing into two groups: Logistics Management for the service industry and Innovation and Technology Management for the logistics industry. The curriculum is designed to meet market demands and prepares students for the workforce. This includes training and workshops to enhance their readiness, such as specialized guidance from logistics experts, as well as language preparation, particularly in English communication.

Besides the opportunity to intern with leading organizations and experience real business challenges, we also have an OSP (On-Site Project) program that selects students who are ready to learn in an intensive curriculum. We prepare students for certification in logistics, such as a professional certification from the TACBA Association. Furthermore, we offer a modern logistics management course that incorporates technologies such as AI and Big Data. Students even have the opportunity to complete their studies in only three and a half years, allowing them to get into the workforce quicker!

Thailand's No. 1 Digital Marketing program

The digital era has arrived and its influence is widespread in the industrial, retail and technological world.These changes require marketing professionals to adapt to the new demands of the industry in a manner never seen before.

The Digital Marketing program aims to provide students with the latest knowledge and skills in the field, ranging from economic theories to investment principles applicable to a wide range of industries. The learning environment is practicum based and fosters student participation, discussions and idea generation guided by experienced professors, renowned guest speakers, and well-known digital agencies.

Students have the opportunity to do paid internships, study theoretical concepts alongside practical work with leading companies starting in the first year. Furthermore, you can develop individual skills through practical activities, projects and through collaborations with the business sector and top-tier private companies. Working on genuine business challenges will allow students to experience and develop their own capabilities which in turn can help develop the business industry, help reach target audiences and achieve more aggressive business success.

With a program supported by studies in English, finance, accounting and E-Commerce the pathway is laid to be a driving force in the future of the business sector.

China is currently experiencing tremendous economic growth and is on the verge of becoming the world's largest economy. Doing business in the Chinese market is an opportunity that should not be missed, and earning an International Business (Chinese) degree will help embrace the opportunities for growth in the Chinese business environment.

This program promotes students' understanding of every step involved in business operations, from import and export channels in China to economic data analysis and identifying new opportunities in the Chinese market. It emphasizes the latest innovations in Chinese business and trade technologies, as well as investment in China. Additionally, it enhances students' Chinese language skills for business negotiations and trade culture.

The International Business (Chinese program) is supported by a team of experienced business professors who provide close guidance and advice. It also includes extracurricular learning activities, practical projects, and special programs with international Chinese students. Furthermore, students have the opportunity to gain real-world business experience in China, preparing them to embark on successful professional paths, whether as entrepreneurs or employees in Chinese organizations. It is also possible to complete this degree in three and a half years.

Whether your interests lie in strategic planning, marketing, procurement, business development, or entrepreneurship, you can be confident that after graduation, you will be ready to begin your professional career with professionalism and confidence.

As the first bachelor's degree program certified by the Thai Financial Planners Association, Bangkok University has set the standard for professional quality instruction.

Financial and investment planning are essential at both the business and personal levels in order to maintain monetary health and prepare for potential risks in the future. This ability makes the profession of financial planner to be in high demand across a wide variety of industries.

In the Financial and Investment Planning program, you will learn a range of professional skill sets including the development and analysis of financial, investment, business, insurance, tax and retirement planning. Principles of investment, monetary and fiscal policies from the individual to global level are studied in-depth as well.
After graduation, students can immediately take the examination for CFP® which is internationally recognized.
Graduates have worked in a number of positions including as financial planners CFP®, securities analysts (CFA), investment advisors (IC), fund managers (Fund Manager), financial planners (CFP®), investment bankers (IB), investment analysts s(IA), investors and financial risk analysts.

โครงการแข่งขันนำเสนอแผนการบริหารพอร์ตการลงทุน เป็นโครงการที่จัดให้กับนักศึกษาของหลักสูตรเข้าร่วมการแข่งขัน เพื่อนาข้อมูลที่เรียนมาประยุกต์ใช้การวางแผนและจัดการพอร์ตการลงทุน ใช้ทักษะการคิดวิเคราะห์และการนาเสนอ รวมถึงนาข้อมูลเศรษฐกิจในการตัดสินใจลงทุน

โครงการ FIP Professional Talk & Workshopโดยบริษัท เมืองไทยประกันชีวิต จากัด มาบรรยายถึงบทบาทของบริษัทประกันชีวิต ผลิตภัณฑ์ทางประกัน การวางแผนประกันชีวิต และเปิดโอกาสให้นักศึกษาได้แลกเปลี่ยนเรียนรู้กับผู้ทรงคุณวุฒิในสายอาชีพโดยตรง

This is the branch of Digital Marketing focused on digital business owners and influencer brand building.

This is the era where social media has a significant influence on society worldwide. Making it necessary for businesses to seek marketers who can communicate with consumers on online platforms.

The Digital Marketing program emphasizes a curriculum that allows students to learn the skills of communication and marketing in a practical professional manner. From creating digital businesses, strategic planning, data analysis, communication techniques, customer management, to digital media creation, through 10 core courses, such as Digital Media Production Workshop, Personality & Performance Acting Development, Celebrity & Influencer Branding, E-Logistics & SCM in Digital Business, Predictive Marketing & Marketing Automation helps ensure a well rounded and current foundation.

The curriculum is enriched with special projects, real world activities, and practical training in the DMK LAB. Students learn about digital businesses, gaining hands-on experience in Live Streaming Commerce, Social Commerce, E-Marketplace, and more. Expert professors and industry professionals teach the courses, supplemented by Master Classes with top-notch influencers. Collaborations with digital agencies and industry partners prepare students for real internships.

We develop marketers who excel in creating success for businesses globally. Our graduates pursue diverse professions, including Solo Entrepreneurs, Social Media Marketers, Performance Marketing & Brand Influencers, Customer Experience & Customer Success Executives, and creative roles like Graphic & Digital Marketing Communication Designers.

In a constantly changing business landscape, international trade has become a norm, and the online world is familiar to everyone. Logistics is the true answer, and our program is ready to provide opportunities for students to work with leading companies in Thailand!

Our Logistics and Supply Chain Management program at Bangkok University focuses on digital commerce logistics. Students will learn comprehensive logistics business processes from experts in the field, including companies like Flash Express, Central Group, Kerry Express, and DHL Express. This program nurtures graduates who are knowledgeable in every aspect, from data analysis to logistics business management, digital marketing, online business, and real-world business experimentation. Students grow into efficient managers capable of working with various businesses.

Additionally, we offer a Logistics Lab, creating a learning and hands-on experience environment for students to manage logistics systems and programs. This includes a digital commerce logistics course that prepares our students for the workforce.

If you're wondering about career prospects after graduation, the possibilities are extensive. Graduates can pursue positions like Service Project Management, Hub Manager, Logistic-Security Manager, or specialize in roles such as FBL Fulfillment Manager, Business Analytics, or even become business owners in various logistics-related areas.

We're waiting for you to explore answers for the future, both globally and for your personal journey!

In the era of economics and technology, every business requires highly capable professionals to effectively manage their operations, ensuring the development of business strategies that lead to sustainable competitiveness.

The Master of Business Administration program at Bangkok University is prepared to produce graduates with knowledge in business management, enabling them to enhance their creative working abilities. The program promotes the use of technology in business management, encouraging the application of skills for problem analysis and decision-making. It aims to create management potential in individuals, fostering professionalism and leadership skills, as well as strong teamwork abilities. Graduates will be well-equipped to drive organizations towards success, standing at the forefront, or even establishing and managing their own businesses.

The Master of Business Administration (MBA) program seeks to provide students with the managerial skills necessary to make and implement decisions. With its strong emphasis on analytical problem solving, the program also aims at developing the students’ ability to work effectively with others. To achieve these ends, the program offers a learning experience designed to stimulate receptiveness to new ideas and new ways of approaching problems. In short, the ultimate success of the program or the main objective in the design of the curriculum is the students’ ability to meet challenges and demands of management in the future.

Why study this field?

MBA in English Program at Bangkok University is the best selection for all people including full-time employees who are looking to advance their careers. You are able to complete within 1.6 years' study only on Saturdays.Our program creates various perspectives and miscellaneous experiences by our up-to-date developed curriculum to create cutting-edge leaders. With the intensive theoretical yet practically oriented content, suitable for men and women who seek the skills to drive the changes and cope with the upcoming challenges.Work and learn from the wealth of academic knowledge and experience of our faculty members. Our academia came from all over the world, graduated from top universities and have experience of working with public and private sectors. Fulfill opportunities and broaden perspectives with numerous special guests and lecturers from the real businesses.Moving your business into the digital age, entrepreneurial inspiration as well creative investment by these following the wonderful courses offerings such as:Digital Marketing Analytics and StrategyDigital Platforms for Human ResourcesProcesses and Information ManagementIntelligent Decision Support SystemsData Analytics in Supply Chain PlanningStrategic Management for SMEs: Business Model and StrategyReal Estate InvestmentFinancial InvestmentStudy in a creative learning environment at Bangkok University. Our main campus is spacious with fully-equipped facilities.

Curriculum highlights

Study only on Saturdays, able to graduate within 1.6 years.Practical and Project-based Learning in Ecosystem.Sharpen your business skills, build specialist knowledge and accelerate your career to become a future business leader.Create various perspectives and miscellaneous experiences by our up-to-date developed curriculum to create cutting-edge leaders.Work and learn from the wealth of academic knowledge and experience of our faculty members.

“Practical and Project-based Learning in Ecosystem”

Learn how to Drive Disruptive Innovation for Business Success

In the modern business world where the pace of change is accelerating, the ability to innovate is not just an advantage; it's a necessity. Bangkok University's Master of Business Administration in Innovation Management (MBA-i) stands at the forefront of nurturing the next generation of business disruptors and creative leaders. New business innovations emerge constantly, and they take multiple forms, from product over process to business model innovation; from service to solution to customer experience design; from strategy to social innovation. With a fresh curriculum revamped for 2024, our program is creatively designed for both Thai and international students eager to make their mark in the innovation economy of the 21st century.

Become a Business Disruptor

The increase in market dynamism generates a growing corporate need for managers empowered with strong soft skills such as creativity, adaptability, sense-making, critical thinking, and empathy. Moreover, a new generation of entrepreneurs, social innovators, and corporate intrapreneurs will play on the same skills to disrupt incumbents too slow to embrace new technologies and change.

The MBA-i Program is designed to cater to the fast evolving new business landscape of the modern innovation economy. The MBA-i program enhances students’ understanding of innovation strategies, structures, processes, people and cultures. The MBA-i Program’s unique pedagogy allows participants to experience real corporate innovation challenges and develop a better ability to apply their newly acquired knowledge to solve concrete modern innovation managerial challenges.

Curriculum highlights

Study only on Saturdays, able to graduate within 1.6 years.The first and only international master’s degree program in business innovation in Thailand.Aim to experience real corporate innovation challenges and develop a better ability to apply newly acquired knowledge to solve concrete modern innovation managerial challenges.Blend a progressive curriculum with a modern, experiential and reality-based pedagogy.

For more information email: inter.admission@bu.ac.th

Embark on a transformative journey with Bangkok University's PhD program in Knowledge Management and Innovation Management (PhD-KIM). This prestigious research-based program, established in 2011, is designed for aspiring researchers, academics, and professionals, offering an in-depth exploration of knowledge and innovation as pivotal elements in societal and organizational evolution. The PhD-KIM program uniquely accommodates working professionals by offering flexible remote learning options and scheduling classes on Saturdays.

Benefit from the guidance of international experts, join a global network of high-achieving professionals, and enjoy personalized academic support. With opportunities for dual degrees from Université Grenoble Alpes (France) and the Swiss School of Business and Management, this PhD program is a gateway to a future of groundbreaking research and professional excellence. Learn more and apply for this unique opportunity at https://phdkim.bu.ac.th

Job Opportunities:

Chief Knowledge OfficerChief Learning OfficerIntellectual Capital DirectorKnowledge Management ExecutiveHuman Resource DirectorInnovation Development DirectorKnowledge Management and Innovation Management Expert

For more information : https://phdkim.bu.ac.th