CNM Communication Arts Students Showcase Sharp Advertising Ideas, Win National Award at X Campus Ads Idea Contest - Featured Stories - School of Communication Arts | Bangkok University

CNM Communication Arts Students Showcase Sharp Advertising Ideas, Win National Award at X Campus Ads Idea Contest

Creative concept, Strategic communication approach, and Appropriate application of AI knowledge

Tue, 10 Feb 2026 | 712 views

CNM Communication Arts Students Showcase Sharp Advertising Ideas, Win National Award at X Campus Ads Idea Contest

Team Dreamteam, consisting of Mr. Thadapong Meksan, Mr. Pankarn Khumpong, Ms. Thitiya Sarnanet, and Ms. Nichapat Matcharas, students from the Communication and New Media (CNM) program, School of Communication Arts, created a stellar reputation on the national stage with their work "Mission to Save the Fairy SMOOTO." The team received an Honorable Mention award along with a 5,000 baht scholarship in the national viral advertising clip competition "X Campus Ads Idea Contest 2025" under the Digital Technology Demand Generation initiative. This project resulted from collaboration between the Ministry of Digital Economy and Society (MDES), the Ministry of Higher Education, Science, Research and Innovation (MHESI), and the Digital Users Association of Thailand (DUGA), in partnership with leading universities nationwide.

The work "Mission to Save the Fairy SMOOTO" stands out with its creative concept, strategic communication approach, and appropriate application of AI knowledge for advertising production and digital media. This reflects the potential of students from the Communication and New Media (CNM) program, Faculty of Communication Arts, in creating media work that professionally addresses marketing communication objectives.

Featured Stories

Master of Communication Arts Program in Digital Marketing Communication, School of Communication Arts, is hosting the most significant forum of the year — "Conversation for Creative Futures: Marketing AI & Ethics Conclave" — a seminar designed to foster conversations about creative futures where artificial intelligence (AI) marketing and ethics must advance together. This Conclave serves as an open exchange space between academics, professionals, and leading national organizations to collaboratively shape the direction of modern marketing in an era where AI technology and ethics must progress hand in hand. The event draws inspiration from the integration of the six core values of the Master of Communication Arts Program in Digital Marketing Communication: Friends, Fun, Fail Fast, Fascinate, Go Crazy, and Full-Functioned — with the aims of building long-term stakeholder relationships, stimulating creative thinking and questioning, encouraging hypothesis-driven inquiry, normalizing learning from failure in an enjoyable way, and maintaining a focus on tangible outcomes and impact. The initiative is grounded in the principles of human-centered technology, sustainable digital operations, interdisciplinary collaboration, and the exploration of new business models.

"Bangkok University's Communication Arts Faculty" Partners with 23 Leading Organizations to Host "Conversation for Creative Futures: Marketing AI & Ethics Conclave"

Exploring the Human-AI Balance and Launching a Groundbreaking New Program

<p>Bangkok University Advances Professional Learning BU students selected as 1 of 30 participants in the <i>“Little Dove Journalist Training Program, Batch 28”</i></p>

Bangkok University Advances Professional Learning BU students selected as 1 of 30 participants in the “Little Dove Journalist Training Program, Batch 28”

Communications and New Media Department, School of Communication Arts, continues to promote professional-based learning by supporting students

<p>CNM Student from School of Communication Arts Showcases Sustainable Innovation Ideas in TAT ReTourism LAB Project at TAT Venue</p>

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Ms. Pimchanok Eksuwan, student in the Communication and New Media (CNM) program, School of Communication Arts, was selected to participate in training and potential development under the TAT Academy ReTourism LAB project

Admission

School of Communication Arts

The Programs Available for Admission

Performing Arts
สาขาวิชาศิลปะการแสดง

Communications and New Media (Creative Branding)
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการสร้างแบรนด์สร้างสรรค์)

Communications and New Media (Digital Public Relations)
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการประชาสัมพันธ์ดิจิทัล)

Communications and New Media (Digital Advertising)
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการโฆษณาดิจิทัล)

Broadcasting and Streaming Media Production
สาขาวิชาวิทยุกระจายเสียง วิทยุโทรทัศน์ และการผลิตสื่อสตรีมมิ่ง

Event Production and MICE Management
สาขาวิชาการผลิตอีเว้นท์ และการจัดการนิทรรศการและการประชุม

Creative Content Production and Digital Experience
สาขาวิชาการผลิตเนื้อหาสร้างสรรค์และประสบการณ์ดิจิทัล

Communications and New Media (Influencer Branding)
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการสร้างแบรนด์อินฟลูเอนเซอร์)

Communications and New Media (Digital Communication and Media)
สาขาวิชาการสื่อสารและสื่อใหม่ (มุ่งเน้นการสื่อสารดิจิทัลและอุตสาหกรรมสื่อ)

Master of Communication Arts (Strategic Brand and Communication Management)
สาขาวิชาการบริหารแบรนด์และการสื่อสารเชิงกลยุทธ์

Master of Arts Program in Data-Driven Marketing and Communications
การตลาดเชิงข้อมูลและการสื่อสาร

Doctor of Communication Arts (Strategic Brand and Communication Management)
นิเทศศาสตรดุษฎีบัณฑิต สาขาวิชาการบริหารแบรนด์และการสื่อสารเชิงกลยุทธ์

Global Creator and Influencer Branding
สาขาวิชาการสร้างสรรค์และการสร้างแบรนด์อินฟลูเอนเซอร์ระดับสากล

Preparation

With a cumulative GPA of 4 more semesters, you can apply for admission immediately.

Scholarship available

For Thai Student Loan

Admission Center, A8 Building, 2nd Floor, Bangkok University

9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Tel.

02 407 3888 ext. 2650, 2399

Fax

02 407 3999