School of Communication Arts Doctor of Communication Arts (Strategic Brand and Communication Management)
Breaking Boundaries to Become a Global Leader in Communication and Shaping a Superior Future in Every DimensionThe growth of the branding and influencer marketing markets has created a heightened demand for advanced brand-building strategies. The Doctor of Communication Arts in Brand Management and Strategic Communication program at Bangkok University is the ultimate answer for those seeking to enhance their skills and elevate their qualifications to meet the demands of the digital communication era. Backed by over 50 years of Bangkok University's renowned excellence in communication arts and a vast network of successful alumni, this program guarantees quality and relevance.This program is meticulously designed to cultivate expertise in both brand management and strategic communication. It emphasizes the integration of communication knowledge, research, and technology while fostering global connections through partnerships with leading organizations such as PTT, SCB, and Ogilvy. Learning is delivered through a blended format combining online and offline sessions, providing opportunities for study tours at world-class companies and collaboration with seasoned academics and industry professionals.Participants will develop analytical skills, research capabilities, and innovative knowledge creation, paving the way for crafting powerful and sustainable strategies in all contexts. Class Time and Venue: Saturdays, 9.00 - 16.00 hrs. at main campus, 2 subjects per semester  Admission Requirements: Applicants must have earned Master’s degree or equivalents from the acceptable institutions. No limitation in terms of academic field. Non-native speakers of Thai must show the proof of Thai language proficiency. Non-native speakers of English are also required to submit English proficiency scores of TOEFL (IBT 80, CBT 213, PBT 550), IELTS (6.5 all bands), DUOLINGO (100 all sub-scores) or equivalents. Those without the required minimum test scores must enroll for English preparation courses, and achieve the minimum test scores before graduation.
FAQs

Admission Requirements:

1. Open for Thai and international applicants who hold a master's degree in relevant fields or equivalent, or possess relevant work experience, which will be considered on a case-by-case basis.

2. Proficiency in English is required. Applicants must submit standardized English proficiency test scores such as TOEFL 550 PBT (CBT: 213, IBT: 80), IELTS 6.5, or Duolingo English Test (DET) 100 in all subscores. The evaluation will consider language test scores, academic background, and work experience.

Note: Applicants without existing English proficiency test scores can take the university's internal English proficiency exam.

Qualifications of Applicants are as follows.

An applicant at the doctoral degree level must be a holder of a master’s degree or equivalent in any field from a local or an overseas educational institution accredited by the Commission on Higher Education, with an excellent academic record.

Application Documents

1) A completed application form
2) A copy of the official transcript
3) A copy of ID / Passport
4) Letter (s) of recommendation on work experience (if any)
5) English-language proficiency test score report:  (result is valid for 2 years)

TOEFL minimum score of 550 (PBT) or 213 (CBT) or  80 (iBT) or

IELTS: 6.5 across each band or 

Duolingo English Test (DET) : 110 in all subscore 

 

Admissions Criteria

1) Oral Entrance Examination* (Oversea Applicants, online interview or teleconference may also be required by the Committee for more
information)
2) An applicant at the doctoral degree level must submit a TOFEL minimum score of 550 (PBT) or 213 (CBT) or  80 (iBT) or IELTS: 6.5 across each band or Duolingo English Test (DET) : 110 in all subscore 

3)Any applicant who has not obtained the required score, is required to pass an English Professional Test from Bangkok University (BU-EPT)

4)The English proficiency test is waived for applicants who are native speakers of English

5) Applicants should have a statement of purpose/ an essay describing the applicant’s goal in applying to the program             

6) An applicant at the doctoral degree level may be required to present other qualifications, i.e. research competency or specialized professional experience

Selection is based on academic records, work experience, standardized English language test scores (TOEFL, IELTS, Duolingo English Test), or the university's internal English proficiency test, and performance in the knowledge assessment test.

  • Applicants submit their applications and supporting documents, including their resume/CV, two letters of employment certification, and evidence of English language proficiency (TOEFL, IELTS, Duolingo English Test, or the university's internal English proficiency test). The initial evaluation is done based on the submitted documents. Applicants who meet the qualifications proceed to the interview stage.
     
  • The interview panel assesses candidates based on their research interests, work experience, and study objectives. Applicants are required to fill out a form detailing the topics or areas they are interested in researching. This information is distributed on the day the interview list is announced and is used as a basis for the interview assessment.