BU-IBET #1 Enhancing Business Research Knowledge
The School of Business Administration organized the BU International Business Exclusive Talk (BU-IBET #1), a lecture project featuring external expert speakers to enhance digital literacy skills and coordination and negotiation abilities, which aligns with the university's focus on student skill development.
The event was honored to have Milieu Insight, an award-winning market research and analytics company from Singapore recognized for consumer research and data analytics in Southeast Asia. K. Pawee Sriwareerat, Country Manager, delivered a lecture to International Business Management students on the topic of **"Secret Sauce of International Business Research and Analytics"**. He shared knowledge and experiences focusing on international business research and analytics, aiming to create awareness among students so they can apply the knowledge and experiences gained from this lecture to their future job search and careers.
This project was supervised by Ajarn Sumet Jirakasemwat, Dr.Sarinya Laisawat Suttharattanagul and Ajarn Thanapol Tupmongkol with Ajarn Vajirawit Siripiyaphat, Chairperson, International Business Management Department, School of Business Administration, serving as project advisor.
