Teaching Brand Creation through Hands-on Influencer Campaign by CNM X YDM Thailand
The Creative Branding Program collaborated with YDM (Thailand) Company Limited to organize a special session on "Planning Influencer Campaigns" for students studying Influencer and Celebrity Brand Building. Students learned strategies for planning influencer campaigns, participated in brainstorming activities, and studied successful campaign case studies. The knowledge gained was applied to their Final Project work.
The event was honored by Khun Kanpapas Khwaeleeprasert, Business Director; Khun Alisara Damrongpanich, Business Director; and Khun Patcharanan Danchai, Account Director of YDM (Thailand) Company Limited, who provided challenges and served as judges.
During the small group campaign planning stage before the Final Pitching round, Asst. Prof.Dr.Weerapong Pounglek and Dr.Vimviriya Limkangvanmongkol served as coaching advisors for the students.
Congratulations to the Award-Winning Students:
The Champion: "I know co. Team" from Faculty of Communication Arts
The 1st Runner-up: “Wannee Non Noi Na Team” from Faculty of Humanities and Tourism Management
The 2nd Runner-up: "Dai Khab Uang Team" from Faculty of Communication Arts
