School of Business Administration Organizes BU x TrueSpace & SME Thai Business Challenge Event
Digital Marketing Program, Management Program, Logistics and Supply Chain ManagementProgram and Finance Program of the School of Business Administration collaborated with TrueSpace Co., Ltd. and SME Thai Federation to organize a Final Pitching event under the "BU x TrueSpace & SME Thai Business Challenge" project, which is part of Project-Based Learning to enable students to practice analysis, business planning, and presenting solutions to real organizational challenges. The event was honored by SME THAI Federation led by K. Sangchai Theerakulwanich, Strategic President and K. Sukkawat Keeratimanoch, President of Benefits and Marketing Committee, and TrueSpace led by K. Nuanpan Boonpuern, Head of True Space, K. Yoshita Jampafuang, Marketing Manager and K. Thawin Pongsapipat, Marketing Communication, who served as judges for the final round of student group presentations and awarded prizes.
The event also featured Dr.Nittana Tarnittanakorn, Associate Dean School of Business Administration, who welcomed guests and presented mementos to the committee members. Dr.Kittipoom Supamontri, Director, Digital Marketing Program, Dr.Naunghathai Intakhantee, Chairperson, Management Department, Dr.Worawat Joradon, Chairperson, Logistics Management Department and Dr.Rapeesorn Fuangkasem, Chairperson, Finance Department, provided project support. Ajarn Tam Tanjaya, Assistant Director of Digital Marketing Program, provided support and participated in the event, along with the project organizing team: Ajarn Khanaphot Wongchaleang, Project Leader, Dr.Penjira Kanthawongs, Ajarn San Pinkaew, and Ajarn Nichawan Thamrongsak, co-organizing faculty members. The event was held on Friday, May 9, 2025 at Room A3-301, 3rd Floor, Building A3, Bangkok University.
The activity consisted of presentations from 8 teams that advanced to the final round, where students from multiple programs collaborated to brainstorm, analyze real business challenges, and creatively present approaches for developing Co-Working Space and supporting Thai entrepreneurs.
