School of Business Administration organized the "ThaiBev x BU: Crowdfunding for Educational Development" activity.
School of Business Administration, Bangkok University, through the Logistics Management and Management programs, in collaboration with Thai Beverage Public Company Limited, organized a Final Pitching activity under the "ThaiBev x BU: Crowdfunding for Educational Development" project. This involved developing business plans for crowdfunding projects for the Education Institute Support Activity (EISA) of Thai Beverage Public Company Limited. This activity was part of Project-Based Learning to provide students with opportunities to practice analysis, business planning, and presenting solutions to real organizational challenges. The event was honored by the presence of Ms. Sansana
Malai-orisoon and the executive team from the company, who judged student projects that developed educational crowdfunding platforms by applying classroom theories to real business challenges. The activity was supported with prize vouchers worth 10,000 baht for use in the company's food businesses.
Dr. Nitana Thanitthanakorn, Associate Dean of the Faculty of Business Administration, welcomed participants and presented mementos to the judges. Dr. Worawat Charadol, Head of the Logistics Management Department, and
Dr. Nuenghatai Inthakanthi, Head of the Management Department, provided project support. The project organizing team was led by Ajarn Sant Pin-kaew as project head, with Dr. Penjira Khantawong as co-organizer. The event was held in room A3-301, Bangkok University, on May 8, 2025. The activity featured presentations from 8 finalist teams, where students from various programs collaborated to brainstorm, analyze real business challenges, and creatively present business development approaches to support Thai entrepreneurs.
