Opening the Platform for Business Administration Students to Create World-Class Brand Strategies and Join LIXIL Internship Program
International Business Management Department, School of Business Administration, in collaboration with LIXIL (Thailand) Public Company Limited (LIXIL), owner of the American Standard sanitary ware brand, held the Final Session for the 21st BU International Business Consulting Program (BU-IBCP) on the topic "Lixil SDGs International Brand Communication Strategy for American Standard Sanitary Ware."
This project was organized for students in courses IB455: International Business Management and Sustainable Development Goals (SDG) and IB323: International Marketing Strategies participating in the program to present their work for selection to intern with LIXIL (Thailand) Public Company Limited. The event was honored by Ms. Tharinee Pimonsri, Leader, Brand and Marketing Communication of LIXIL (Thailand) Public Company Limited, who provided business consulting.
Congratulations to 4 students from the International Business Management program, School of Business Administration, who passed the selection and will begin their CWIE (Cooperative and Work Integrated Education) internship with LIXIL in Semester 2/2025
This project is under the supervision of Instructor Sumet Jirakasemwat, Dr.Sarinya Laisawat Suttharattanagul, and Instructor Rattanun Jariyavilaskul, with Instructor Vajirawit Siripiyaphat, Chairperson, International Business Management Department, as project advisor.
