BUBUS X Milieu Insight: Opening Platform to Advance Research into Digital Marketing Ideas
School of Business Administration, in collaboration with Milieu Insight (Thailand) Company Limited, organized the 22nd BU-IBCP event under the topic "Research to Innovation: Business Research, Product Development, and Digital Marketing Communication."
Dr.Nittana Tarnittanakorn, Associate Dean School of Business Administration, presided over the opening ceremony, along with participating faculty members including Dr.Sarinya Laisawat Suttharattanagul and Ajarn Rattanun Jariyavilaskul form International Business Management Department Program, together with Ajarn Papaporn Phongpiyawit from Digital Marketing Program.
The event was honored by Ms. Juda Khanaprat, Managing Director and Co-founder, who attended student presentations and provided guidance on presenting work in courses on International Business Research, Digital Market Research, and International Quality Standards for Products and Production Processes.
Additionally, students gained further knowledge about conducting business aligned with Sustainable Development Goals (SDGs), which considers not only profit-making but also social responsibility in many aspects, including economic issues, social inequality, environment, and consumer physical and mental health - helping to cultivate students to become individuals with both capability and ethics in the future.
