DOT Project 2025 Final Pitching Day: Developing Students' AI and Digital Marketing Skills
Digital Marketing Program, School of Business Administration, and Creative Content Production and Digital Experience Program, along with Broadcasting and Streaming Media Production Program from the School of Communication Arts, in collaboration with COM7 Public Company Limited and AMD Thailand, organized the Final Pitching Day for the D.O.T Project 2025 under the theme "Transforming Business and Communication with AI." This project focuses on enhancing knowledge and skills in applying Artificial Intelligence (AI), marketing technology, and advertising media production through real business case challenges.
This year's challenge was titled "AI for Better Life," requiring students to create content as use cases communicated through digital media. The content aimed to help audiences or target groups understand how AI is beneficial and how it improves quality of life, supported by AMD Ryzen AI and BaNANA. The event was honored by the presence of Asst. Prof.Dr.Arishai Akraudom, School of the Faculty of Communication Arts, who gave the opening remarks and presented souvenirs to the companies. Dr.Kittipoom Supamontri, Director, Digital Marketing Program, Faculty of Business Administration, also encouraged the students and presented souvenirs to the companies.
The judging panel for Pitching Day consisted of five distinguished judges: K.Thakol Niyomthai, Head of IT Business at COM7 Public Company Limited; K.Patchara Buranakhunaporn, Product Marketing at COM7 Public Company Limited; K. Nongnuch Pattarawichitragul, Commercial Channel Sales Manager at AMD Thailand; K.Chutikarn Minglattikorn, Marketing Manager at AMD Thailand; and Asst. Prof.Aachavit Krishnasuvarna, Associate Dean, School of Communication Arts. The awards, totaling 29,000 baht, were sponsored by AMD Thailand, as follows:
1st Prize: 10,000 baht
2nd Prize: 5,000 baht
3rd Prize: 3,000 baht (2 awards)
Best Content Award: 2,000 baht
Consolation Prizes: 1,000 baht each (4 awards)
Through workshop activities held in partnership with strategic partners COM7 Public Company Limited and AMD Thailand, students from both the Faculty of Business Administration and the Faculty of Communication Arts gained comprehensive knowledge and understanding of marketing planning from start to finish, AI tool utilization, advertising media production, and marketing strategies. They also practiced pitching and learned marketing planning methods nurtured by mentors, judges, and project supervisors, which they can apply in their studies or future careers.The students' work in the project will be actually implemented through the main channels of AMD Thailand.
The D.O.T Project 2025 was supervised by A.Tam Tanjaya and A.Khanaphot Wongchaleang from Digital Marketing Program, School of Business Administration, and A. Dirok Thongmee and A.Kanchanok Inbua Creative Content Production and Digital Experience Program and Broadcasting and Streaming Media Production Program, School of Communication Arts.
