From Classroom to Real-World Action! BU Communication Arts x UFicon Unleash Creativity in the “HUAWEI Hub” Project
The Department of Creative Content Production and Digital Experience (CDE), Faculty of Communication Arts, in collaboration with UFicon Co., Ltd. (Authorized HUAWEI Distributor), proudly announces the success of the Final Project for the Academic Year 2025 under the course CDE301: Project Management in Creative Content Production and Digital Experience Design.
Under the theme “HUAWEI Hub by UFicon,” the project challenged students to transform raw creativity into practical, executable projects. The initiative was closely supervised and judged by industry experts, bridging the gap between academic theory and professional application.
Learning Model: Transforming the Classroom into a Real Workplace
The CDE301 course utilizes Project-Based Learning to elevate student skills to industry standards. The classroom simulates an agency environment where students work in teams with distinct roles: Creative, Account Executive, Project Manager, and Production. They navigate the complete workflow—from analyzing business requirements, strategic planning, and digital experience design, to testing and final professional pitching to actual clients.
Industry Collaboration: Elevating Standards
The project was honored by the presence of UFicon executives who served as judges and provided strategic mentorship:
- Ms. Wasita Chowchuvech, Sales and Product Director
- Ms. Wetaga Chowchuvech, Operation Director
- Mr. Natdanai Panor, Marketing & Communications Assistant Manager
The executives provided in-depth guidance on product strategy, customer experience (CX), and corporate brand communication standards.
Ms. Wetaga Chowchuvech, Operation Director of UFicon, expressed her impression “We are deeply impressed by the talent and creativity of every team. Many projects are ready to be further developed for actual business use, reflecting that this new generation possesses high potential in both strategic thinking and professional execution. We hope the advice given today serves as a driving force to push them further in their career paths.”
Mr. Ravipat Sristhita, Special Lecturer of CDE301, added “This course is designed for students to learn the entire loop of real-world work—from creative thinking and planning to project management and professional presentation. The proudest moment is seeing students develop ideas into measurable results. The collaboration with UFicon opens their eyes to industry standards, which is an invaluable experience for their future.”
Announcing the Winners: Ideas that Answer Business Needs
UFicon awarded a total of 20,000 THB to the teams that demonstrated outstanding performance in problem analysis, planning, and presentation:
Winner: Section 317B (Prize: 10,000 THB)
- Creative: Mr. Puripat Parakarn, Ms. Jiraporn Lakul
- Account Executive: Ms. Khanittha Wanchai, Ms. Kanchanaporn Machaopa
- Project Manager: Ms.Thanyarat Netisirisak, Ms. Panthip Jiammaroeng
- Production: Mr. Patipan Watthanapipat, Mr. Nakarin Perhtkaew, Mr. Narin Jaisai
Winner: Section 317D (Prize: 10,000 THB)
- Creative: Mr.Chayaphon Sinthusiri , Ms. Thitichaya Chuaykul
- Account Executive: Ms. Supitsara Neanmongkol, Ms. Rungnapat Piwpong
- Project Manager: Mr. Worrajak Kansuwan
- Production: Ms. Chanitra Thaitrong, Ms. Pimchanok Jenavanich
Both teams excelled in deep strategic analysis, systematic planning, product-aligned content creation, and professional presentation skills.
“SOS” Activity: Spreading Positive Vibes to Society
Beyond the competition, UFicon and the students organized “SOS – Share Our Social Media Space,” an activity transforming social media spaces into channels for positive energy. Through this initiative, UFicon donated 3,000 THB to support organizations aiding flood victims in Southern Thailand, reinforcing the mission to create social impact alongside technological development.
Crafting Future Experts for the Real World
This collaboration between Bangkok University and UFicon marks a significant step in elevating the digital learning experience. Beyond hands-on practice, students gained industry perspectives that clarify career paths and work standards. This success underscores the commitment of the Department of Creative Content Production and Digital Experience to produce a new generation of professionals ready for the future of the creative and technology industries.
