BU Partners with ORHW to Launch Digital Reimagine Platform: Developing Next-Generation Business Leaders to Understand AI & Tech through Real Corporate Cases
The Digital Marketing Program and the Department of International Business Management, School of Business Administration, organized the "Digital Reimagine: Transforming Business with AI & Tech" project in collaboration with OR Health and Wellness Company Limited (ORHW). The initiative enables students to learn from real case studies of domestic and international business organizations, emphasizing the analysis of new trends, new technology, and business implications in the current era. The project featured a business plan presentation competition and an awards ceremony for the winners at ORHW's headquarters, followed by a site visit to the branch at EnCo Building.
The event was honored by: Mr. Nattapol Chujitarom, Managing Director, OR Health and Wellness Company Limited (ORHW), Ms. Ratchada Ongpreecha, Head of Commercial, OR Health and Wellness Company Limited (ORHW)
Dr.Krairoek Pinkaeo, Dean, School of Business Administration, along with Dr.Nittana Tarnittanakorn, Associate Dean School of Business Administration, attended the event and presented a commemorative gift to Mr. Nattapol Chujitarom, Managing Director of ORHW. They were accompanied by Dr.Kittipoom Supamontri, Director of the Digital Marketing Program; A.Vajirawit Siripiyaphat, Head of the Department of International Business Management; and A.Onanong Wichinrotjaral, Project Coordinator.
To achieve today's success, the Digital Reimagine project focused on enabling students to learn from real industry professionals through an intensive 3-phase knowledge incubation series to prepare them with both strategies and digital tools before entering the real arena:
Phase 1: Deep Dive into Inbound Marketing & AI
Ms. Chayata Promjairak, General Manager of Content Shifu, shared knowledge on "Inbound Marketing Unleashed," enabling students to apply AI to drive business growth in the digital age.
Phase 2: International Risk Management and Logistics
Mr. Chinnapakorn Ponpai, ITBS Manager from the Thai International Freight Forwarders Association (TIFFA), analyzed import-export processes (Korea-Japan) and the use of digital document management technology.
Phase 3: Application to Real Business Plans (Business Case)
Students applied all acquired knowledge to analyze real challenges from ORHW to identify business models that address modern lifestyle and health trends.
The success of this project confirms the strong collaboration between the education sector and the private sector in jointly developing student potential, equipping them with both digital skills and management capabilities to enter the job market as professional managers who can truly meet the needs of leading organizations.
