School of Humanities and Tourism Management

Executives / Faculty Members

School of Humanities and Tourism Management — BU Executives — A.Dr.Ratchada Mongkolrojsakul
A.Dr.Ratchada Mongkolrojsakul
Director, Master of Arts in Innovative Tourism and Hospitality Management

Education

  • B.Tech. in Airport Management, Thailand
  • M.S. in Aviation Management (Concentration), USA
  • Ph.D. in Aviation Sciences, USA

Academic Publications

A Study on the Categorization of Culinary Tourism Products to Enhance the Sustainability of Thai Community-Based Gastronomic Tourism, Journal of Social Sciences and Culture, Wat Sarariang Buddhist Secondary School, Vol. 9, No. 6, pp. 382–398.

Thai Passengers’ Willingness to Pay for Ancillary Services of Low-Cost Carriers on Medium- to Long-Haul Routes, Journal of Executives, Vol. 44, No. 2, July–December 2024.

Applying the Theory of Planned Behavior to Create Competitive Advantage in the Airline Industry through Word-of-Mouth Communication on Online Networks, Journal of Social Sciences, Srinakharinwirot University, Vol. 24, January–June 2021, pp. 132–144.

Professional Experience

Former Cabin Crew, Saudi Arabia Airlines

Expert in Airport Management, Ramp Operations, Safety Awareness, and Aviation Research

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