BU International Students Collaborate with Maybelline Thailand for a Real-World Marketing Project

Mon, 09 Sep 2024 | Reading Time 1 minute | 3830 views

The Marketing Major, Innovative Media and Production, and International Tourism and Hospitality Management programs of the International Program hosted a collaborative event with Maybelline Thailand. This event featured an affiliate marketing workshop and applied a project-based learning approach, allowing students to gain hands-on experience by participating in the launch of Maybelline's Superstay Teddy Tint, in partnership with TikTok Shop, at Parc Paragon. Through this real-world project, students had the opportunity to learn directly from experts in the beauty industry, bridging classroom knowledge with practical application.

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