Not Sure What Your Passion in Business Is? We’ll Help You Find Your Path At BU International Programs
At BU International Programs, every future starts differently. Some begin with a business idea, some with a creative spark, and others with curiosity about how the world works. Whatever drives you, our Business Cluster programs help you uncover your strengths and transform them into real-world success in just 3 years.
Business Administration
3-Year Program
If you’re driven by strategy, leadership, and innovation, the BBA program empowers you to see business from every angle, from global marketing to data-driven management. With hands-on projects and access to the Alibaba Cloud Academy AI Lab, students gain real-world experience using industry tools and analytics. You can graduate in just 3 years and specialize in one of four in-demand tracks: Digital Marketing, International Business Management, Finance & Investment, or Data Science for Business. Preparing you to lead with confidence in the global business world.
BBA (Bilingual Program)
3-Year Program
The BBA (Bilingual Program) offers a fast-track 3-year business degree designed for students who want to develop strong bilingual communication skills and gain real-world global business knowledge. With a curriculum taught 70% in Chinese and 30% in English, the program helps students develop cultural fluency, professional communication, and essential business competencies. Graduates are equipped to work confidently in international companies, China-related industries, and multicultural business environments where bilingual talent is highly valued.
Marketing
3-Year Program
If creativity, curiosity, and digital trends excite you, the Marketing program blends storytelling with technology through MarTech (Marketing + Technology). You’ll learn how to create campaigns, analyze data, and grow brands that connect globally. The 3-year fast-track structure enables you to start your marketing career sooner. Ready to shape the next wave of global business innovation.
Entrepreneurship
3-Year Program
For those who think big and act boldly, this program turns your ideas into real ventures. You’ll learn how to design, launch, and scale businesses through hands-on startup projects and mentorship. The Double Degree Program with Macquarie University (Australia) offers international recognition, and with the option to graduate in 3 years, you’ll start your entrepreneurial journey faster than ever.
your marketing career sooner. Ready to shape the next wave of global business innovation.
Business English
3-Year Program
For those who love communication, culture, and connection, this program develops you into a confident global communicator. You’ll gain practical skills in business writing, negotiation, and presentation while choosing from 5 specialized tracks: Digital Marketing & Communication, Communication in the Service Industry, Media Content Creation, International Relations, or an Alternative Track to personalize your career path. With the 3-year study plan, you’ll step into the professional world ready to make your voice heard internationally.
AI Engineering and Entrepreneurship
4-Year Program
This 4-year joint-degree program between Bangkok University and King Mongkut’s Institute of Technology Ladkrabang (KMITL) combines the worlds of technology and business. Students spend 2 years at each university, mastering AI engineering, machine learning, and entrepreneurship. With three industry-focused tracks: Food & Biotechnology, Digital & IoT, and Electric Vehicle & Logistics — students gain hands-on experience, access to real-world AI labs, and opportunities for global internships and incubation programs, preparing them to lead in the innovation-driven future.
