Film, Series, & Global Content Production and Business

Film, Series, & Global Content Production and Business aims to produce talented individuals who can push forward artistic vision into commercial success. Students will gain insight into the full spectrum of the global entertainment business, and hone their production skills ranging from the creative process to creating products and distribution. 

With the creative and technical expertise to navigate the entire content production process; from concept to distribution. Students will develop their creative vision while gaining a strong foundation in production, marketing, business models and intellectual property management.

Programme Uniqueness

• Experience in global content production for companies.
• Applications of the latest AI applications and future technology to create unique ideas and marketing advantages.
• Diversity among international students.

Creative & Technical Expertise

• Navigate the full content production process from concept to distribution.
• Develop a strong foundation in production, marketing, business models, and intellectual property management.
• Master the craft of storytelling for serialized content, including scriptwriting, pre-production, production management, and post-production workflows.
• Explore audience engagement strategies and craft compelling marketing campaigns.
• Analyze content distribution channels and revenue generation methods, including subscriptions, advertising, product sales, and branding.
• Identify, protect, and leverage intellectual property rights to turn creative content into a sustainable business.

Global Industry Opportunities and Trends

• Manage media services and platforms (streaming platforms, distributors, media aggregators).
• Navigate growth in international markets with an emphasis on diversity and inclusion.
• Stay updated on technological advancements, such as AI-assisted tech, data analysis for content strategy and marketing planning, algorithms for personalized content, and VR/AR technology for immersive experiences.