Film, Series and Global Content Production and Business aims to produce talented individuals who can push forward artistic vision into commercial success. Students will gain insight into the full spectrum of the global entertainment business, and hone their production skills ranging from the creative process to creating products and distribution. 

With the creative and technical expertise to navigate the entire content production process; from concept to distribution. Students will develop their creative vision while gaining a strong foundation in production, marketing, business models and intellectual property management.

Programme Uniqueness

• Experience in global content production for companies.
• Applications of the latest AI applications and future technology to create unique ideas and marketing advantages.
• Diversity among international students.

Creative & Technical Expertise

• Navigate the full content production process from concept to distribution.
• Develop a strong foundation in production, marketing, business models, and intellectual property management.
• Master the craft of storytelling for serialized content, including scriptwriting, pre-production, production management, and post-production workflows.
• Explore audience engagement strategies and craft compelling marketing campaigns.
• Analyze content distribution channels and revenue generation methods, including subscriptions, advertising, product sales, and branding.
• Identify, protect, and leverage intellectual property rights to turn creative content into a sustainable business.

Global Industry Opportunities and Trends

• Manage media services and platforms (streaming platforms, distributors, media aggregators).
• Navigate growth in international markets with an emphasis on diversity and inclusion.
• Stay updated on technological advancements, such as AI-assisted tech, data analysis for content strategy and marketing planning, algorithms for personalized content, and VR/AR technology for immersive experiences.

Why complete this degree?

• Comprehensive Learning: Gain in-depth knowledge of the entire content production process, from concept development to distribution, covering every aspect of the global entertainment industry.
• Hands-on Experience: Master both creative and technical skills with practical training in real-world production environments, ensuring students are fully prepared to work in the industry.
• Creative and Business Expertise: Develop your artistic vision while learning critical business strategies, including marketing, business models, and intellectual property management to drive commercial success.
• Global Perspective: Understanding the dynamics of global content production will equip you to create and distribute content across international markets.
• Industry-Connected Faculty: Learn from industry professionals with years of experience, offering insider knowledge and connections to the global entertainment business.
• Entrepreneurial Focus: Gain the skills to create compelling content and successfully navigate the business side of film and series production.
• Innovative Curriculum: Stay ahead of trends with a curriculum designed to reflect the latest industry practices, combining creativity with cutting-edge technology and business acumen.