Nited BU Wins The Global Challenge Entire Communication Arts Faculty Team Wins The Global Challenge

Students from the Faculty of Communication Arts, for winning the first place in the creative team competition for organizing the Miss Universe Thailand pageant.

Tue, 27 Aug 2024 | 11419 views

Nited BU Wins The Global Challenge Entire Communication Arts Faculty Team Wins The Global Challenge

Congratulations to the team "Kee Jak Ka Yan Kong Pa Ter Su Jak Ka Val Mai Dai" students from the Faculty of Communication Arts, for winning the first place in the creative team competition for organizing the Miss Universe Thailand pageant. They received certificate and prize of 30,000 baht, along with the opportunity to be part of the organizing team for developing special marketing events. Professor Dirok Thongmee from Creative Content Production and Digital Experience Department, Faculty of Communication Arts, served as their advisor.

A Dedicated Team

This is a team to be proud of because everyone showed great teamwork. Even though some team members had just met, they came together specifically for this competition. Given that this was a universe-level project, they couldn't approach it casually. The team went above and beyond the requirements, utilizing each member's strengths from their respective fields of study to creatively address the challenge comprehensively. They covered everything from the theme and concept to lighting, PR activities, and more. The team was fully prepared for real-world application, thinking of everything in advance.

UNIVERSE LISTEN TO BRAVE

"Our team was divided into three parts: Creative Team, Graphic Team, and Stage Production Team. From 11 members, we respected everyone's choice to work according to their preferences. We then brainstormed on the theme 'BEYOND UNIVERSE' and came up with the concept 'DARK BEFORE LIGHT.' This idea reminds us of difficult times, like darkness, and then one day when we succeed, it's the light that gives everyone hope. This hope transformed into the theme 'UNIVERSE LISTEN TO BRAVE,' courage beyond the universe. It conveys that we all have courage; we must dare to face challenges and difficulties. When we succeed, the universe must listen to us and recognize our potential. We developed this concept in just 3 weeks, a very tight schedule. We came together for this event, and the universe really had to listen to us."

100% Attitude

"The first impression of this team was that everyone had an excellent attitude. The way they shared and talked, with proud expressions in their eyes about their work, was impressive. Everyone in the team had fun stories about their individual tasks, told with the inner confidence of ownership in their work. I commend this team and admire their struggle against limited time, giving their all and going big, living up to their name and winning the award." From the narrator's perspective, it's worth noting that this competition included teams from both public and private universities, all competing to be the best in the universe.

Featured Stories

Master of Communication Arts Program in Digital Marketing Communication, School of Communication Arts, is hosting the most significant forum of the year — "Conversation for Creative Futures: Marketing AI & Ethics Conclave" — a seminar designed to foster conversations about creative futures where artificial intelligence (AI) marketing and ethics must advance together. This Conclave serves as an open exchange space between academics, professionals, and leading national organizations to collaboratively shape the direction of modern marketing in an era where AI technology and ethics must progress hand in hand. The event draws inspiration from the integration of the six core values of the Master of Communication Arts Program in Digital Marketing Communication: Friends, Fun, Fail Fast, Fascinate, Go Crazy, and Full-Functioned — with the aims of building long-term stakeholder relationships, stimulating creative thinking and questioning, encouraging hypothesis-driven inquiry, normalizing learning from failure in an enjoyable way, and maintaining a focus on tangible outcomes and impact. The initiative is grounded in the principles of human-centered technology, sustainable digital operations, interdisciplinary collaboration, and the exploration of new business models.

"Bangkok University's Communication Arts Faculty" Partners with 23 Leading Organizations to Host "Conversation for Creative Futures: Marketing AI & Ethics Conclave"

Exploring the Human-AI Balance and Launching a Groundbreaking New Program

Team Dreamteam, consisting of Mr. Thadapong Meksan, Mr. Pankarn Khumpong, Ms. Thitiya Sarnanet, and Ms. Nichapat Matcharas, students from the Communication and New Media (CNM) program, School of Communication Arts, created a stellar reputation on the national stage with their work "Mission to Save the Fairy SMOOTO." The team received an Honorable Mention award along with a 5,000 baht scholarship in the national viral advertising clip competition "X Campus Ads Idea Contest 2025" under the Digital Technology Demand Generation initiative. This project resulted from collaboration between the Ministry of Digital Economy and Society (MDES), the Ministry of Higher Education, Science, Research and Innovation (MHESI), and the Digital Users Association of Thailand (DUGA), in partnership with leading universities nationwide.

CNM Communication Arts Students Showcase Sharp Advertising Ideas, Win National Award at X Campus Ads Idea Contest

Creative concept, Strategic communication approach, and Appropriate application of AI knowledge

<p>Bangkok University Advances Professional Learning BU students selected as 1 of 30 participants in the <i>“Little Dove Journalist Training Program, Batch 28”</i></p>

Bangkok University Advances Professional Learning BU students selected as 1 of 30 participants in the “Little Dove Journalist Training Program, Batch 28”

Communications and New Media Department, School of Communication Arts, continues to promote professional-based learning by supporting students