นิเทศศาสตรดุษฎีบัณฑิต (การบริหารแบรนด์และการสื่อสารเชิงกลยุทธ์)
Partner with leading companies both in and outside the country
Breaking Boundaries to Become a Global Leader in Communication and Shaping a Superior Future in Every Dimension
The growth of the branding and influencer marketing markets has created a heightened demand for advanced brand-building strategies. The Doctor of Communication Arts in Brand Management and Strategic Communication program at Bangkok University is the ultimate answer for those seeking to enhance their skills and elevate their qualifications to meet the demands of the digital communication era. Backed by over 50 years of Bangkok University's renowned excellence in communication arts and a vast network of successful alumni, this program guarantees quality and relevance.
This program is meticulously designed to cultivate expertise in both brand management and strategic communication. It emphasizes the integration of communication knowledge, research, and technology while fostering global connections through partnerships with leading organizations such as PTT, SCB, and Ogilvy. Learning is delivered through a blended format combining online and offline sessions, providing opportunities for study tours at world-class companies and collaboration with seasoned academics and industry professionals.
Participants will develop analytical skills, research capabilities, and innovative knowledge creation, paving the way for crafting powerful and sustainable strategies in all contexts.
Class Time and Venue: Saturdays, 9.00 - 16.00 hrs. at main campus, 2 subjects per semester
Admission Requirements: Applicants must have earned Master’s degree or equivalents from the acceptable institutions. No limitation in terms of academic field. Non-native speakers of Thai must show the proof of Thai language proficiency. Non-native speakers of English are also required to submit English proficiency scores of TOEFL (IBT 80, CBT 213, PBT 550), IELTS (6.5 all bands), DUOLINGO (100 all sub-scores) or equivalents. Those without the required minimum test scores must enroll for English preparation courses, and achieve the minimum test scores before graduation.
