CDE x HAAB: Learning Platform from Real Challenges to Creative Content Development
Creative Content Production and Digital Experience (CDE), School of Communication Arts, collaborated with HAAB snack brand to create a learning platform through real-world experience in the course "CDE 205 - Conceptualization & Direction in Content Production & Digital Experience" under the supervision of Instructor Rawipat Srithit.
This project represents a significant collaboration that provided students with opportunities to co-develop concepts and content strategies to communicate the brand values of HAAB under the concept "Redefine Thai's Castella Cake" — creating a new image for traditional Southern Thai desserts in a modern format to uniquely reach contemporary consumers
Students from all 10 teams developed concepts through strategic thinking processes to effectively communicate the brand story to target audiences and presented their work in the Final Presentation round. The winning team was "ภูติน้อยต่อยหนัก" from Section 217 A with team members: Mr. Kirakorn Tongsong, Mr. Chanatip Pusitthikul, Ms. Yoshita Thongprem, Mr. Pongpak Lampunnoi, Ms. Jidapa Paprakob, Mr. Pongsakorn Ngamsamthoy, Ms. Chayada Nuyan, and Mr. Kittipong Suksawang, who were able to present outstanding creative concepts that impressively addressed the brand's objectives.
On behalf of the Creative Content Production and Digital Experience program, Faculty of Communication Arts, we would like to thank HAAB brand for supporting learning opportunities that connect the classroom with the real working world, and congratulate all teams who dedicated their full creative efforts.
