Competing Ideas to Create Travel Projects that Appeal to New Generation Lifestyles in Young Event Organizer 2025
School of Communication Arts, Bangkok University in collaboration with Bridgestone Thailand, opened a platform for students in Event Production and Exhibition and Conference Management programs to showcase ideas for creating projects filled with creative energy through online campaigns and event activities that respond to the diverse travel lifestyles of the new generation, while connecting the premium tire brand "Bridgestone" with quality standards and safety in the project "Bridgestone x Bangkok University Young Influencers: Young Event Organizer 2025"
In presenting their work in the selection round, students competed for prize money awarded to two winning teams, worth 20,000 baht each, to support the implementation of online campaigns and event activities based on their proposed ideas. The event was also honored by the presence of famous automotive influencers from Street Doc channel and leading Thai YouTuber from BeerBaiyoke channel, who came to inspire students to prepare creative projects for the practical implementation round in April-May 2025.
Asst. Prof.Dr.Arishai Akraudom, Dean, School of Communication Arts, Bangkok University, said " School of Communication Arts would like to thank Bridgestone and all executives for giving students in the Event Production program the opportunity to co-create online campaigns and event activities, including providing scholarships for students to learn through hands-on practice. Bridgestone has provided support, consultation, and coaching for students throughout the project. I expect that the energy of students as representatives of the new generation will be able to create projects that meet objectives, add value, and create worth for the Bridgestone brand according to targets. This collaboration will help elevate students' skills, knowledge, and experience to be ready for real work in the future, while also creating opportunities to further promote the Bridgestone brand, a global leader in automotive tires that provides opportunities for potential development and supports the new generation."
Mr. Shotaro Kitamura, Director of Passenger and Light Truck Tire Business, Bridgestone Sales (Thailand) Co., Ltd., said "Bridgestone feels extremely honored to collaborate with the Faculty of Communication Arts, Bangkok University, supporting education and developing the potential of students in Event Production and Exhibition and Conference Management programs to advance toward success through creating projects including online campaigns and event activities. For Bridgestone, we are moving forward with adjusting our marketing communication strategy, ready to build brand image to reach more new generation target groups, and we very much hope that Bangkok University students representing the new generation will fully apply their knowledge and abilities to be another important voice that will make the Bridgestone brand accessible and become like a trusted friend responding to the travel lifestyles of the new generation in daily life perfectly."
The "Bridgestone x Bangkok University Young Influencers: Young Event Organizer 2025" project reflects Bridgestone's commitment to supporting Thai education to prepare the new generation to confidently step into future career paths, while making the Bridgestone brand part of responding to new generation travel lifestyles and enjoying life the way they want.
