Flying Far from Classroom Ideas to Real Action with AirAsia X
School of Communication Arts, in collaboration with the THAI AirAsia X team, presented real-world challenges to students in the Communication and New Media (CNM) program. This allowed students to deeply learn the core of Brand Communication & Campaign Design - from strategic planning that hits the mark, creating engaging content, to brand storytelling that truly connects with people's hearts. All of these are essential tools preparing CNM students to professionally tackle the real marketing world.
In the presentation round, all students dedicated themselves to their work with amazing ideas - not just adding color to the brand, but clearly reflecting the fresh thinking of the new generation.
We thank the committee and the THAI AirAsia X team for joining us to provide guidance, inspiration, and real-world lessons that will definitely help students hone their skills on their future career paths.
