Awakening Digital Era Creative Power with "Hackathon: Business Case Competition"
School of Communication Arts, in collaboration with Wisesight (Thailand) Company Limited and Martech partners, invited participation in a creative platform with the "Hackathon: Business Case Competition" activity during November 5-7, 2025, enabling students to practice strategic thinking skills, use of real data (Social Data), and professional teamwork through Wisesight's Zocial Eye tool. Dr.Thirapon Wongsaardsakul, Assistant to the President for Academic Affairs, Bangkok University, honored the opening ceremony.
This competition is part of Outcome Based Education (OBE) learning that emphasizes learners "doing hands-on" and advancing knowledge for real future work. It aims for Communication Arts students to understand Data-driven Communication and creatively develop strategic thinking in the digital age.
Expert judges included:
- Brand: True (Head of Digital Communication)
- Thitirat Sirivorachodphokin
- Agency: B&M (Head of Strategy)
- Vibhu Harnvarakiat
- Association: MarTech (President)
- Mr. Chaipong Lapliangtrakuln
- Wisesight: Customer Excellence & Product Specialist
- Adchawiphar Tangkanokpairoj
The event was honored by Mr. Kla Tangsuwan, Chief Executive Officer of Wisesight (Thailand) Company Limited, as award presenter.
Championship Team - Scholarship 35,000 baht with certificate: Team Business888
- Mr. Phongphak Lumpoon-noi, Creative Content and Digital Experience Production, Faculty of Communication Arts
- Mr. Kittipong Suksawang, Creative Content and Digital Experience Production, Faculty of Communication Arts
- Mr. Thanadol Chaikaew, Radio Broadcasting, Television, and Streaming Media Production, Faculty of Communication Arts
- Ms. Kitiya Wimonnanthaphong, Creative Content and Digital Experience Production, Faculty of Communication Arts
- Mr. Chanatip Phusittikul, Creative Content and Digital Experience Production, Faculty of Communication Arts
Team Advisors:
- Asst. Prof. Dr. Chatchawan Leawcharoen
- Dr. Wasan Uthailieng
- Asst. Prof. Nanthawit Laowichaya
First Runner-up - Scholarship 10,000 baht with certificate: Team Samum Sua
- Ms. Pimchanok Phukhrongta, Faculty of Economics and Investment
- Ms. Pattarawadee Boonkor, Faculty of Economics and Investment
- Ms. Jutamani Weerraphan, Faculty of Economics and Investment
- Ms. Phannakorn Mungkhueanklang, Faculty of Economics and Investment
- Ms. Chamaporn Daengsongcharoen, Faculty of Economics and Investment
Team Advisor: Dr. Karnjana Songwathana
Second Runner-up - Scholarship 5,000 baht with certificate: Team "Arai Ko Mai Wai Thao Wisesight" (Nothing is as Fast as WiseSight)
- Mr. Premparat Thongyai Na Ayutthaya, Communication and New Media, Faculty of Communication Arts
- Ms. Araya Thanwandee, Communication and New Media, Faculty of Communication Arts
- Ms. Weerada Chainipat, Communication and New Media, Faculty of Communication Arts
- Ms. Kanthapit Kangthong, Communication and New Media, Faculty of Communication Arts
- Ms. Kamonrat Yangsut, Communication and New Media, Faculty of Communication Arts
Team Advisor: Instructor Sarat Supalakwachana
Congratulations to all award-winning teams and thank you to all advising faculty members for their close guidance. This activity excellently reflects Bangkok University students' potential in the data-driven era and represents another important step in hands-on learning (OBE).
School of Communication Arts thanks all activity supporters who played an important role in creating intensive, challenging learning experiences aligned with skills truly necessary in the digital era industry, while inspiring students to become professional communicators.
