BU X The Bangkok Club Cultivate International Marketing Strategists to Present Ideas to Entrepreneurs
Bangkok University signed a Memorandum of Understanding (MoU) with The Bangkok Club, with Asst. Prof.Dr.Somyot Wattanakamolchai, Vice President for International Affairs, and K. Siriya Celia Sophonpanich, President of The Bangkok Club, as the signatories. The ceremony was witnessed by Asst. Prof.Dr.Duangthida Nunthapirat, Dean, Bangkok University International Programs, Ajarn Jermsuda Manakul, Dean, School of Humanities and Tourism Management, K. Chutima Wattanachang, General Manager and K. Angelina de Castro, Membership and Relations Manager from The Bangkok Club, at Sathorn City Tower.
During the event, marketing plan presentations were showcased from the IMK 423 Seminar in Marketing course by international marketing students. These presentations were based on real business challenges provided by The Bangkok Club for the Marketing Plan Project 2025 competition. The winning student teams received certificates and awards from The Bangkok Club, with their innovative ideas being implemented in real business operations.
This activity serves not only as a platform for students to demonstrate their full potential but also bridges classroom knowledge with real-world business experience. It reinforces the university's role as an educational leader focusing on experiential learning while reflecting The Bangkok Club's commitment to supporting youth development and continuous academic collaboration.
