Bangkok University International proudly welcomed BYD | RÊVER Automotive (BYD Thailand) for an exclusive case study competition under the theme:

“Case Study of BYD Super Hybrid Vehicles: Marketing Strategy for the New Generation.”

This collaboration represents a significant step in advancing our Project-Based Learning (PBL) approach, integrating real industry challenges into academic coursework to strengthen students’ analytical, creative, and strategic capabilities.

We express our sincere gratitude to Miss Wannaluck Putti-eksakul, Senior Creative Manager at BYD | Rêver Automotive, for delivering powerful insights into next-generation automotive marketing, evolving consumer behavior, sustainability-driven branding, and the rapid rise of super-hybrid technology in Thailand.

Our appreciation also goes to the dedicated instructors of IMK423: Seminar in Marketing, Ajarn Xin Fan and special judge Dr. Yaninee Petcharanan, whose commitment ensures that students develop essential marketing competencies and achieve their full potential.