The Bangkok University (BU) Performing Arts program has produced many nationally recognized singers, actors, artists, directors, and production teams. If this sounds exciting to you, then check out what we have to offer!

We cover every aspect of the entertainment industry. Theatrical performances, production creation, learning the roles of a director, screenwriter, designer, artist, performer, and behind-the-scenes work are all explored and practiced.

Students will have the opportunity to participate in national and international productions plus fine tune skills in the BU Theater Company, a professional international theater company that performs licensed Broadway productions every year.

Bangkok University's School of Communication Arts in Performing Arts provides students with the necessary equipment and rehearsal halls needed to develop the skills required in the world of entertainment. A Black Box Theater laboratory is one such facility where international standard lighting and sound systems can be learned and practiced.

Careers and opportunities in entertainment are continually diversifying but alumni have pursued careers in a variety of roles including acting, directing, musical performance, dance, script writing, scenography, international performing arts and theater for development

Amazing facilities, practical experience and working with some of the best are all part of the journey in Bangkok University’s Performing Arts program.

A brand is a voice and a product is a souvenir.

Consumers want more than just quality products. They want a meaning, belonging and image that matches their values and beliefs. One that caters to a lifestyle image whether it be humble or extravagant.

Bangkok University's Bachelor of Communication Arts in Creative Branding program will help develop the skills necessary to understand and advance all stages of brand creation. Designing an identity, communication art, marketing strategy, elements of distinctiveness are all studied as they relate to the needs of various target groups using different approaches and platforms.

Whether your goal is brand owner, identity designer, strategic planner, brand strategist, manager or communicator your future as a brand specialist can happen in the Communication Arts (Creative Branding) program.

Public relations basically refers to the management of how others think and feel about a person, product, or company. This process is vital in achieving success and developing a favorable reputation.By combining diplomatic finesse and captivating storytelling you can portray and share the intentions to individuals or groups for maximum effect.

Attaining a Communication Arts degree in Digital Public Relations from Bangkok University equips individuals with essential skills such as analytical thinking, strategic planning, and proficient communication across a variety of online platforms. From which graduates can generate value and make significant contributions towards a company's stability, public image, and long-term growth.

The range of career opportunities pursued by graduates spans a broad spectrum, including roles within government agencies, national corporations, content production, product reviewing, blogging, event organizing, celebrity management, and independent entrepreneurship.

If the public or a group needs or wants to know, public relations is involved.

Integrated Communication allows you to choose your area of interest. You'll experience learning by studying with seasoned professionals, including award-winning alumni and alumni who hold executive positions. The program emphasizes a Project-Based learning approach, incorporating real challenges from nationally recognized companies and learning from experienced and expert instructors. You'll also have the opportunity to learn from renowned adjunct professors from leading advertising agencies.

Graduates of this program will acquire essential knowledge and skills required in today's job market and the future. You'll gain comprehensive expertise in marketing, deep data utilization, and technology. By focusing on Data Analytics, you'll be equipped to collect, interpret, and efficiently use data to create advertising strategies. This will enable you to pursue careers as digital advertisers, advertising managers, and potential creative professionals at a professional level.

The power of social media is that it creates change.

Social media sites like YouTube, Facebook, Instagram, TikTok, Twitch, Netflix, Disney+, and podcasts are now part of our interconnected daily lives. Online media and streaming have evolved to have a significant impact on people's perceptions, attitudes, and way of life. It is not surprising that many countries are promoting and supporting the growth of the media industry and organizations have begun to use these media more frequently creating growing employment opportunities.

Students will learn to create programs and content based on their individual aptitudes and interests. Modern equipment is used to develop productions across a variety of channels, including television and streaming media. Data analysis skills, such as using Big data, are also studied to understand the process of creating quality media that can expand people's ideas, knowledge, and beliefs.

Concerts, exhibitions, conferences, seminars, sporting events, marathon events, and designing new experiences that attract and interact with people using various technologies is what a degree in Event Production and MICE Management is all about.

Event management is a mixture of art and science that is critical to community and business expansion. Bangkok University’s Event Production and MICE Management program recognizes the significance of the science and skills needed in shaping people's perceptions and experiences and has created a dynamic program to meet these goals.

Students will learn to create professional-level events in a variety of situations. Courses include practical experiences where individuals create, design and manage real-world events and productions. Aside from classroom instruction with industry experts, specialized workshops are offered to ensure that current trends and information are addressed.

Courses encompass a wide variety of topics and interests including the following: Project Manager, Project Coordinator, Event Producer, Stage Manager, Strategic Event Planner, Account Executive, Sponsorship Sales, Creativity, Scriptwriter, Graphic Designer, Stage and Decoration Design, Exhibition Design, Lighting Designer, Sound Designer, Show Director, VDO Presentation Editor and Multimedia Designer.

With the growing needs of the industry and the variety of courses offered, a degree in Event Production and Mice Management is certain to offer exciting and interesting career opportunities.

In an era where communication has no borders, digital technology has become a vital tool for accessing information and connecting. As a result, tech-savvy communicators have numerous opportunities as industries expand into the digital landscape. Digital communication needs to be creative and have a message or story to be most effective and this is where a degree in Creative Content Production and Digital Experience will give the edge.

Images, light, color and sound are taught in a style to help immersive students in the use of technology to create content and digital experiences. Students' imagination will have few limits when it comes to studying and creating virtual environments (AR VR and Projection Mapping) and using Interactive Media.

Individuals will be able to design storytelling and visual creations which can be used in a variety of venues such as event presentations, performing arts, art exhibitions, museums, trade shows, entertainment businesses and marketing activities.

Our curriculum integrates cutting-edge technology with a practical creative process to create innovative and immersive experiences. Bangkok University emphasizes learning through a hands-on approach that bridges the gap between the real and virtual worlds to help your ideas and skills become reality.

Do you want to be heard and influence?

In a world where so many have access to media, Bangkok University recognizes the opportunities and significance of influencers and has created the Influencer Branding program in the School of Communication Arts. This degree focuses on creating a digital identity and online media strategies. Being successful on platforms such as YouTube or TikTok and creating blogs or vlogs are all explored and practiced in state of the art facilities. Students will also be able to analyze marketing and brand creation approaches to design content that meets the current interests and needs of target groups.

Be the voice of change, be an influencer.

Academic Year 2024 Curriculum

Our program focuses on digital communication and media industries, learning to effectively utilize new media and technology for communication. Combines creative thinking to create new media, developing students' abilities to apply consumer data and create efficient and measurable communication. Collaborates with leading industry partners such as top agencies, Wisesight, Tellscore, the Advertising Association of Thailand, the Media Agency Association, and many more.

Enhances understanding of target audiences and strategic communication planning using globally standardized Digital Tools. Additionally, there are projects in collaboration with various brands to provide students with practical experience in the fields of media and advertising.

Media and Communication (IMC) is a modern and uniquely designed degree created to enhance career opportunities across a variety of current and developing professions.

Elements of management, communication and creativity are all intertwined to help establish a professional base so you can develop your individual interests and abilities.

A variety of highly marketable skills are developed through theoretical and experiential learning in state of the art facilities. Courses range from persuasive presentation, thinking skills for lifelong learning and entrepreneurial spirit to storytelling, photography, leadership and creative design. The curriculum and workshops are created to meet the continually changing needs of the marketplace and make your innate talents shine.

Whether you enjoy interpersonal relations, media communications or the creation and implementation of ideas, there is a place for you in the world of Media and Communication.

Why study this field?

Combines theory and practice, covering interpersonal to mass communication with ideation approaches and advanced facilities.Offers a practical curriculum led by experienced faculty to master creative and strategic communication.Prepares students for the fast-changing communication industry by focusing on strategic communication and integrated media ideation.Features special workshops to enhance learning, contextual, and analytical thinking skills.Provides internship and job opportunities with leading companies through strong industry partnerships.Includes real-world case studies from renowned partners to ensure hands-on learning experiences.Offers up-to-date courses designed to build advanced skill sets and stay ahead of industry trends.Provides the opportunity to earn a double degree with the University of Canberra, enhancing global career prospects.Equips students with knowledge and skills for fields such as advertising, public relations, and event management, blending creativity with strategic communication.

Bangkok University International offers Thailand's first and only dedicated program in Bachelor of Communication Arts Program in Innovative Media Production (International Program). This program is designed to prepare students to meet the challenges and demands in today’s world of fastchanging information and communication technologies. The program aims to provide students with strong academic knowledge and specialized skill and expertise in the field of media production.

The curriculum provides students with opportunity to develop their creativity and entrepreneurial skills with different course works and projects. Students will be encouraged to reflect new challenges and trends in innovation technology in media production beyond national level. Toward the end of the program, students will be able to develop both production and management skills to be able to compete in area of media production businesses today.

Why study this field?

Aims to develop media and content producers with emphasis on multi-platform media production covering bothtradition and new mediaProgram designed to encourage students to become true media entrepreneurs for the futureTransforms students' creativity, and versatility through an innovative approach to what the media of the future should look likeBlends theories with hands-on experiences which will provide the students with a creative portfolioHands-on experience from the first yearLearn about media entrepreneurship and the entertainment business in addition to media production knowledge and skills.Opportunity to work in a variety of fieldsGain more opportunities and overseas experiences through our international academic partners

The world is changing rapidly, in terms of economics, society, technology, and culture. Communication is essential to connect everything together and create understanding and acceptance. This is especially true for organizations, both public and private, that aim to create sustainable value for their businesses and build strong relationships with stakeholders. Strategic communication is therefore essential for driving organizations forward. If an organization has a strong strategic communication leader, it can easily achieve its goals.

The Master of Communication Arts (Strategic Brand and Communication Management) program at Bangkok University focuses on developing students to become strategic communicators who can effectively drive organizations forward. The curriculum is designed to be aligned with global trends in economics, society, and culture. It is accredited by the university and the Office of the Higher Education Commission and is recognized both domestically and internationally. The program aims to produce managers, planners, entrepreneurs, communication consultants, and other business professionals.

The school members of the program are highly qualified in both academic and professional fields. They can effectively transfer knowledge and understanding from real-world experience. The program also invites academics and experts from abroad to lecture, which enhances the students' experience. This allows students to learn from a broad range of perspectives and apply their knowledge in the most effective way possible in the field of strategic communication.

As technological advancements progress limitlessly, global society transitions into the digital era, where online media plays a pivotal role in full-fledged marketing operations. It is undeniable that human potential must evolve in tandem with the rapidly changing online technologies. Therefore, it is imperative to adapt to keep pace with technology, not only to meet current occupational demands but also to achieve professional goals and success in the business realm.

Online technology has developed extensively, with an increasing number of users. This has led to a significant transformation in consumer behavior, rendering traditional marketing communication ineffective. Consequently, digital marketing communication has grown rapidly and consistently, becoming a crucial mainstream in current and future marketing communications. It is a key element that marketers cannot afford to ignore.

Businesses and companies now seek personnel with enhanced expertise in digital marketing communication, making it a highly demanded job position with higher returns compared to conventional marketing roles.

Individuals with genuine knowledge and expertise in digital marketing communication are still relatively scarce in Thailand. This is a relatively new and underserved field, with no university offering a serious and comprehensive undergraduate or graduate program. Therefore, Bangkok University has collaborated with leading marketing consulting firms and digital agencies to develop a cutting-edge Master's program in Digital Marketing Communication, creating a new generation of digital marketing communicators capable of meeting current and future needs.

The Master's program in Digital Marketing Communication at Bangkok University provides a learning experience that keeps pace with global trends, delving deep into understanding and accessing the dynamic digital marketing landscape. The curriculum focuses on equipping learners with outstanding communication skills, enabling them to create and convey diverse and innovative content. This is combined with digital technology skills that serve as powerful channels for effective communication. The program aims to produce graduates with expertise in creating and delivering compelling content, blending news, online technology, and marketing strategies for highly efficient communication.

The dynamics of economics, society, communication, technology, culture, and law in the midst of globalization not only influence the sociocultural environment but also the media contents and media consumption in all continents, transforming global customer’s behavioral orientation from mass consumption to individual consumption.

Master of Communication Arts Program in Global Communication aims to develop you to the future “transformational leader,” who has a solid theoretical knowledge and insights in managing convergence of media and the multicultural and cross-cultural contents of media in the intercultural communication contexts. Understanding of communication research, cultural diversity, global advocacy will enable the future transformational leader to drive the global vision and missions on the global stage with strategic communication policies, mechanism, and initiatives.

Why Choose Our Program?

Our Master of Communication Arts Program in Global Communication blends theory, practice, and out-of-textbook experience to equip you with essential marketing communication skills, expertise in media-creation campaigns, and the competencies needed to navigate an ever-evolving global landscape.

Who is this course for?

This program is designed for graduates from a range of humanities and social science disciplines. Alternative backgrounds may also be considered. If you’re interested, we encourage you to reach out to the Graduate School at Bangkok University, where our team will be happy to discuss your options

Curriculum highlights

Study only on Saturdays, able to graduate within 1 year.Aim to develop future "transformational leaders" with solid theoretical knowledge and insights in managing media convergence and multicultural/cross-cultural content within intercultural communication contexts.Project-based learning, blended theory and practice to equip students with essential marketing communication skills, expertise in media-creation campaigns.High quality faculties and experts from the industries.

List of Partners and Supporters

International: Dentsu, Initiative, IPG MediaBrands,PCCW OTT (viu), WebTVAsia, Similarweb, Starbucks, MBK, AION, Lert SEA,

KFC Corporation, Unilever

National:True Corp, WiseSight, Tourism Authority of Thailand (TAT), The Platform Group, CP AXTRA Public Company Limited

Global University:University at Albany, State University of New York (USA), Hanyang University (Korea)

Non-profit organization:US Embassy, International Rescue Committee

Previous out-of-textbook experience supported by our partners

Collaboration with University at Albany, State University of New York, USAClass discussion conducted by an executive at StarbucksCompany visiting and on-site workshop run by teams at Dentsu Inc.Sustainability and ESG class supported by a practitioner at International Rescue CommitteeMarketing Communication Campaigns were assigned by executives from MBK Center and AION ThailandMarketing Communication Campaigns were assigned by executives from Unilever (Walls) and Lotus’

Discover more activities on our Facebook page athttps://www.facebook.com/MCADCA2023

Breaking Boundaries to Become a Global Leader in Communication and Shaping a Superior Future in Every Dimension

The growth of the branding and influencer marketing markets has created a heightened demand for advanced brand-building strategies. The Doctor of Communication Arts in Brand Management and Strategic Communication program at Bangkok University is the ultimate answer for those seeking to enhance their skills and elevate their qualifications to meet the demands of the digital communication era. Backed by over 50 years of Bangkok University's renowned excellence in communication arts and a vast network of successful alumni, this program guarantees quality and relevance.

This program is meticulously designed to cultivate expertise in both brand management and strategic communication. It emphasizes the integration of communication knowledge, research, and technology while fostering global connections through partnerships with leading organizations such as PTT, SCB, and Ogilvy. Learning is delivered through a blended format combining online and offline sessions, providing opportunities for study tours at world-class companies and collaboration with seasoned academics and industry professionals.

Participants will develop analytical skills, research capabilities, and innovative knowledge creation, paving the way for crafting powerful and sustainable strategies in all contexts.

Class Time and Venue: Saturdays, 9.00 - 16.00 hrs. at main campus, 2 subjects per semester

Admission Requirements:Applicants must have earned Master’s degree or equivalents from the acceptable institutions. No limitation in terms of academic field. Non-native speakers of Thai must show the proof of Thai language proficiency. Non-native speakers of English are also required to submit English proficiency scores of TOEFL (IBT 80, CBT 213, PBT 550), IELTS (6.5 all bands), DUOLINGO (100 all sub-scores) or equivalents. Those without the required minimum test scores must enroll for English preparation courses, and achieve the minimum test scores before graduation.

Doctor of Communication Arts Program in Global Communication (International Program) has been offered by Bangkok University in collaboration with the School of Communication Studies, Ohio University since 1995. Although this program has been well received, a need to revise the curriculum arises. Two of major driving forces are paradigm shifts in communication and media industry due to exponential growth of the Internet and digital technologies and the dynamic global and multicultural environment such as “the ASEAN Economic Community (AEC)”. Educational institutions at all levels must prepare their students for this new social and economic landscape, and an arrival of ASEAN integration and its collaboration with economic giants such as China, India, Japan and South Korea. Bangkok University (BU) as the oldest and largest private university in Thailand with its missions to produce creative graduates with an entrepreneurial spirit for the creative economy is committed to produce personnel and develop human resources qualified as global citizens for the future including the AEC. Accordingly, it is timely that a Ph.D. curriculum in Communication Arts is revised in order to reflect BU’s current missions and satisfy the human resources needs for society development to achieve its developmental goals.

The revised curriculum in Communication Arts is designed to develop researchers and professionals who are able to construct/deconstruct theories and the practice around human and digital communication through different philosophical approaches. It encompasses a range of communication topics and activities from face-to-face conversation to communication via mass media such as television, film, and the Internet, the creative arts and design, the evolution of technology to digital media and the business aspects of the communication industry.

The program is multidisciplinary and aims to produce graduates who are both professional and community-oriented in the field of communication. As two tracks of study –academic trackandprofessional track— are uniquely offered, graduates of this program can enhance their research skills and take either academic or professional career paths.