Bachelor of Communication Arts Program in Media and Communication
Partner with leading companies both in and outside the country
Media and Communication (IMC) is a modern and uniquely designed degree created to enhance career opportunities across a variety of current and developing professions.
Elements of management, communication and creativity are all intertwined to help establish a professional base so you can develop your individual interests and abilities.
A variety of highly marketable skills are developed through theoretical and experiential learning in state of the art facilities. Courses range from persuasive presentation, thinking skills for lifelong learning and entrepreneurial spirit to storytelling, photography, leadership and creative design. The curriculum and workshops are created to meet the continually changing needs of the marketplace and make your innate talents shine.
Whether you enjoy interpersonal relations, media communications or the creation and implementation of ideas, there is a place for you in the world of Media and Communication.
Why study this field?
- Combines theory and practice, covering interpersonal to mass communication with ideation approaches and advanced facilities.
- Offers a practical curriculum led by experienced faculty to master creative and strategic communication.
- Prepares students for the fast-changing communication industry by focusing on strategic communication and integrated media ideation.
- Features special workshops to enhance learning, contextual, and analytical thinking skills.
- Provides internship and job opportunities with leading companies through strong industry partnerships.
- Includes real-world case studies from renowned partners to ensure hands-on learning experiences.
- Offers up-to-date courses designed to build advanced skill sets and stay ahead of industry trends.
- Provides the opportunity to earn a double degree with the University of Canberra, enhancing global career prospects.
- Equips students with knowledge and skills for fields such as advertising, public relations, and event management, blending creativity with strategic communication.