1st Year
Communication Principles and Digital Trends
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Dive into the art of storytelling, the media and entertainment business, trends in communication technology, and digital photography. Engage in various workshops designed to enhance systematic learning and master the art of comprehensively receiving briefs. Our program offers a unique blend of theoretical knowledge and practical experience, preparing you for a successful career in the dynamic world of marketing communications.
2nd Year
Marketing Communication Principles and Practices
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This year students will learn about Media Literacy, Creative Design, Marketing Communications in the Digital Age and Data Analytics & Research Design. This allows students to understand modern marketing communication strategies and gain hands-on experience through workshops and real-world projects to apply theoretical knowledge.
3rd Year
Strengthen Strategic Skills
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In the third year at CSI, students will explore advanced marketing strategies in-depth through courses such as Strategic Branding, Event Planning Management, Influencer Marketing Communication, and Corporate Social Responsibility (CSR) Campaigns. These courses are meticulously designed to provide students with a profound understanding of how to build and manage a strong brand presence, plan and execute successful events, leverage influencer marketing to engage target audiences and develop impactful CSR campaigns that align with corporate values.
4th Year
Communicate the Competency
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The final year at CSI offers a compelling array of subjects designed to refine and integrate the advanced marketing and business skills students have developed throughout the program. Students will delve into Channel Planning, Entrepreneurship, Funding, and Producing and Integrated Marketing Communication Campaigns. They will be fully prepared to enter the professional world as capable, innovative, and strategic marketing professionals, ready to make a significant impact in their chosen fields.