Bangkok University International

Programs

Bangkok University International — Program
Bachelor’s Degree Programs
INTERNATIONAL
Bachelor’s Degree
BBA
The Bachelor of Business Administration (BBA) is a popular undergraduate degree program that focuses on various aspects of business management and administration. It is designed to provide students with a comprehensive understanding of business principles, practices, and functions. The strength of a Bachelor of Business Administration (BBA) degree lies in its versatility and applicability across a wide range of industries and sectors.Our program offers a unique opportunity to acquire practical business knowledge and skills that go beyond traditional lectures. With a focus on strategic thinking and networking with peers from around the world, our program cultivates an entrepreneurial spirit in our students.The BBA program typically covers a wide range of subjects related to business, including:Digital MarketingInternational Business Management Data Science for BusinessFinance and InvestmentWhy study this field?Variety of Special InterestsDigital Marketing, International Business Management, Data Science, Finance and InvestmentProject-Based LearningFocuses on student centered learning through the completion of projects. emphasis on students actively engaging in real-world, hands-on projects that are relevant to their interests and learning goals.Dual and Double Degree OpportunitiesStudents need to take a combination of courses from both disciplines, as well as fulfill the requirements. Upon successful completion of the program, students are awarded two degrees.Internship and Job OpportunitiesInternships are designed to help individuals bridge the gap between their academic education and real-world professional experience. They offer a chance to apply theoretical knowledge gained in classrooms to actual work situations.
Year Tuition
2025
Programs
3 Years
Semester 1
69,830 THB
Total Tuition Fees
538,330 THB
Bachelor’s Degree
AI Engineering and Entrepreneurship
King Mongkut's Institute of Technology Ladkrabang (KMITL) and Bangkok University (BU) proudly present a groundbreaking Joint Degree Program in AI Engineering and Entrepreneurship for the 2025 academic year.Joint Degree Program integrating entrepreneurial incubation, AI Engineering, and Entrepreneurship between KMITL and BU. We aim to cultivate AI Entrepreneurial Leaders equipped for the business world's demands, fostering STEMEC: the fusion of STEM with Entrepreneurial spirit and creativity. Industry-Specific Focus: Choose your passion from 3 specialized tracks:1st Track: Food and Biotechnology Industry 2nd Track: Digital and IoT Industry 3rd Track: Electric Vehicle and Logistics Industry Gain invaluable international experience by studying abroad for 2-6 months at a Top university! Launch your own company before graduation and get the chance to be part of an elite holding company. This is your opportunity to get real-world business experience and exceptional career opportunities. Why Choose Our Program?STEMEC Empowerment: We cultivate STEM skills (Science, Technology, Engineering, Mathematics) alongside an entrepreneurial mindset and creative problem-solving abilities. Industry-Specific Focus: Choose your passion from three specialized tracks:Food and Biotechnology IndustryDigital and IoT IndustryElectric Vehicle and Logistics Industry Global Exposure: Academic collaboration with the world's top universitiesUniversity of SurreyTemasek PolytechnicBabson College Real-World Impact: Launch your own company before graduation with comprehensive guidance and support. High-performing ventures may even be selected as part of the university's Holding Company.Hands-On Experience  : We go beyond theory. Our program is designed to provide hands-on, real-world experience. Students receive comprehensive guidance throughout the process of registering their own companies, establishing a robust foundation for launching and nurturing their businesses from inception.Personalized 4th Year: Customize your final semester with projects,internships, study abroad options, or overseas training to match your unique interests and career goals. (intern at a foreign university or company)
INTERNATIONAL
Bachelor’s Degree
Film, Series and Global Content Production and Business
Film, Series and Global Content Production and Business aims to produce talented individuals who can push forward artistic vision into commercial success. Students will gain insight into the full spectrum of the global entertainment business, and hone their production skills ranging from the creative process to creating products and distribution. With the creative and technical expertise to navigate the entire content production process; from concept to distribution. Students will develop their creative vision while gaining a strong foundation in production, marketing, business models and intellectual property management.Programme UniquenessExperience in global content production for companies.Applications of the latest AI applications and future technology to create unique ideas and marketing advantages.Diversity among international students.Creative & Technical ExpertiseNavigate the full content production process from concept to distribution.Develop a strong foundation in production, marketing, business models, and intellectual property management.Master the craft of storytelling for serialized content, including scriptwriting, pre-production, production management, and post-production workflows.Explore audience engagement strategies and craft compelling marketing campaigns.Analyze content distribution channels and revenue generation methods, including subscriptions, advertising, product sales, and branding.Identify, protect, and leverage intellectual property rights to turn creative content into a sustainable business.Global Industry Opportunities and TrendsManage media services and platforms (streaming platforms, distributors, media aggregators).Navigate growth in international markets with an emphasis on diversity and inclusion.Stay updated on technological advancements, such as AI-assisted tech, data analysis for content strategy and marketing planning, algorithms for personalized content, and VR/AR technology for immersive experiences.
Year Tuition
2025
Programs
4 Years
Semester 1
77,230 THB
Total Tuition Fees
691,530 THB
INTERNATIONAL
Bachelor’s Degree
Marketing
Marketing seeks to take a product or service, identify its ideal customers, and draw the customers' focus to the product or service. Being seen is critical for all businesses, and at BU International, we mix the latest technology with a hands-on approach to develop your unique skills and meet the needs of marketing in today’s and tomorrow's environments.A BU International degree in Marketing will explore topics such as E-Marketing Research, E-commerce Marketing, Digital Marketing, Progressive Marketing, Customer Engagement and Sales, E-CRM and Strategy, Social Media, and Online Reputation. Students will also gain knowledge of and practice the skills necessary to conduct professional-level customer research, market research, and data analytics.Within the Marketing program, you will continuously align with global business trends and acquire the necessary expertise to thrive in marketing-related organizations of any scale or nature.Additionally, we are a pioneering university in the use of MarTech, a cutting-edge platform that helps create, communicate, execute, and optimize marketing for products and services. Why study this field?Discover the magic of marketing with our multinational experienced faculty and put your talent to the test in real-world projectsLearn to develop global marketing strategies based on real consumer insights to provide a strong foundation for any ventureEnjoy a dynamic learning environment with international industry experts as your mentorsApply your skills to real cases to ensure you are ready to succeedConnect with our corporate partners and benefit from the professional marketing communityContent and knowledge are up to the trend of business which are able to apply in offline, online and omni channelsDevelop the knowledge to become a strategic marketing planner, a creative thinker, and a real-world practitioner exposed to the dynamics of marketing technology (MarTech)
Year Tuition
2025
Programs
4 Years
Semester 1
54,230 THB
Total Tuition Fees
530,030 THB
INTERNATIONAL
Bachelor’s Degree
Entrepreneurship
At BU International, we turn your dream of becoming a business owner into reality by nurturing your entrepreneurial mindset. Our program is designed to provide you with the essential theoretical and practical knowledge required to embark on your entrepreneurial journey successfully. Whether you aspire to be a startup entrepreneur, a successor in a family-owned business, a business analyst, an investment analyst, a marketing professional, a business development expert, or pursue various other career paths, our curriculum is tailored to equip you with the skills needed for your future success.Within our curriculum, you'll engage in workshops led by industry experts, ensuring you stay informed about dynamic business trends. Over the course of four years, you'll have the opportunity to interact with more than 100 professionals. Additionally, our partnership with Babson College, the world's foremost entrepreneurship institute, sets our program apart, guiding your entrepreneurial aspirations.Why study this field? Learn from a curriculum developed from our partnership with Babson College (USA), the No.1 institution for entrepreneurship education.  Incubate your start-up and get the support needed for the future.Prepare for the ever-changing global marketplace with our emphasis on risk management.Develop a curriculum based on the concept of BABSON College.The largest network of young business owners.There is an ECOSYSTEM that supports various activities.There is a center to promote and develop business owners (BCE)We have business incubators which have both experts and mentors to share their real business experience to our students.We have a research center for developing entrepreneurs in a digital era.Practical-based LearningLearning from practice. By letting students know how to find insights from real customers.Developing entrepreneurship skills and mindset during four yearsMeet over 100 experts throughout the courseCooperate with The World's No.1 Entrepreneurship Institute “Babson College
Year Tuition
2025
Programs
4 Years
Semester 1
55,930 THB
Total Tuition Fees
524,930 THB
INTERNATIONAL
Bachelor’s Degree
Media and Communication
Media and Communication (IMC) is a modern and uniquely designed degree created to enhance career opportunities across a variety of current and developing professions.Elements of management, communication and creativity are all intertwined to help establish a professional base so you can develop your individual interests and abilities.A variety of highly marketable skills are developed through theoretical and experiential learning in state of the art facilities. Courses range from persuasive presentation, thinking skills for lifelong learning and entrepreneurial spirit to storytelling, photography, leadership and creative design. The curriculum and workshops are created to meet the continually changing needs of the marketplace and make your innate talents shine.Whether you enjoy interpersonal relations, media communications or the creation and implementation of ideas, there is a place for you in the world of Media and Communication.Why study this field?Emphasizes both theory and practice, from interpersonal communication to mass communication, using ideation approaches and advanced facilitiesReal campaigns with real company assignments and receive a certificateLearn the secret to creative and strategic communication with our practical curriculum and experienced facultyPrepare students to meet the demands and new challenges of the fast-changing communication world by emphasizing strategic communication and integrated media ideationSpecial workshops to strengthen skillsInternship opportunity specifically for IMC students by Dentsu Interesting and trendy courses Leading partners to give real case studiesDouble degree with University of Canberra  
Year Tuition
2025
Programs
4 Years
Semester 1
56,230 THB
Total Tuition Fees
536,030 THB
INTERNATIONAL
Bachelor’s Degree
Business English
Discover limitless opportunities with a Business English degree from BU International. Whether your passion lies in language, management, or digital communication, our program equips you for success.You'll delve into the language of business, global investment, and international trade. Our program not only focuses on language but also enhances management skills and delves into data visualization to provide you with a competitive edge in your chosen profession. Whether you aspire to excel in public relations, social media management, brand management, or even pursue a career as a speechwriter or songwriter, BU International's Business English Program empowers you to match your passion with your dream job.We offer a comprehensive learning experience, encompassing internships, workshops, and hands-on projects, ensuring you develop essential business and communication skills. Whether your goal is entrepreneurship or a career in a multinational hospitality business, our diverse range of activities fosters critical and creative thinking, preparing you for success.Why complete this degree?Develop the English and intercultural skills needed in the international business environment.Master the business fundamentals to maximize your entrepreneurial potential.Benefit from the chances in genuine business operations.Acquire the language, business, and intercultural competencies to help you succeed anywhere in the world.Gain a multitude of skills including global and corporate English for communication skills, business skills, and digital skillsLocal & Global Ecosystems: academic & business partnersDynamic learning environmentAble to graduate in 3.5 yearsJob opportunities in different types of businesses and in different countries
Year Tuition
2025
Programs
4 Years
Semester 1
66,830 THB
Total Tuition Fees
505,530 THB
INTERNATIONAL
Bachelor’s Degree
Creative Communication Design
At the core of CCD lies our unwavering belief that no single mold fits all. We champion our students' journey of self-exploration, encouraging them to define their distinct design identity.Bridging communication theories with pioneering design practices, CCD crafts a holistic learning experience that positionsstudents at the forefront of the media landscape. Collaboratively designed with leading industry figures, our curriculum ensures that students remain attuned to the evolving trends in communication and design.Benefit from the insights and mentorship of renowned educators and industry experts, each of whom brings a wealth of practicalexperience and knowledge to the table. Beyond traditional classroom learning, CCD offers a plethora of real-world experiences, from internships and workshops to meaningful collaborations with industry stakeholders.The program develops advanced skills and technical competency in drawing, illustration, graphic design, color and computer applications.Students become professionals in the field of design media arts using the latest technologies, tools and software in the most advanced computer lab.Why complete this degree?Curriculum emphasizes Creative thinking, communication and communication design, research, and problem-solving with industry partners.Practice-based learningCurating real life experience for studentsDouble Degree Program 3+1 with Middlesex University, UK.Unlock your creative potential while developing technical competencies indrawing, illustration, graphic design, and computer applicationsLearn to make sense of different design contexts and to create works that communicate effectivelyExpose yourself to the international way of thinking in design to prepare for careers in the global media industry
Year Tuition
2025
Programs
4 Years
Semester 1
77,230 THB
Total Tuition Fees
661,530 THB
INTERNATIONAL
Bachelor’s Degree
International Tourism and Hospitality Management
Jump-start your own travel agency equipped with the management skills and a global perspective of the tourism industry.Learn to create and sell your own tours and get feedback from real customers. Get practical work experiences in two separate internships via our extensive corporate network.Graduate with the expertise in eTourism and MICE industry management.Our BA in International Tourism and Hospitality Management creates professionals with entrepreneurial spirit. You will gain management skills and a global perspective while specialising in international tourism, international hospitality, MICE, health and wellness tourism, and hotel business. This hallmark course offers practice-oriented learning in state-of- the-art facilities and lets you tap into professional networks over two separate internships.In collaboration with leading academics and industry partners, you will be able to use transformative digital technologies in innovative and market disrupting ways. After graduating, you will be ready to work in various service sector industries both in operationaland managerial roles or run your own business.Why study this field?Graduate coursework completed within 3.5 years100% opportunity for international internships with two rounds of internships95% of students are international, fostering a diverse learning environmentEmphasis on practice-based learning in internationalization and global experiencesAcquire practical work experience through internship via our extensive corporate networkBenefit from the expertise of both professional and academic experts with global experiencesEngage in hands-on learning through lab courses in Food & Beverage, Front Office, and Airline BusinessIndustry/destination experiences include field trips, company visits, and hotel toursMaster Classes led by industry expertsState-of-the-art learning facilities and laboratories meeting industry standardsExplore internship opportunities to apply theoretical knowledge in real-world settingsExchange programs, cultural exchanges, and study tours with partner universitiesDual-degree options available with leading institutions in the tourism and hospitality sectorCollaborate with industry partners to enhance your understanding of the fieldGraduate with a specialization in Tourism, Hospitality, and MICE Management
Year Tuition
2025
Programs
4 Years
Semester 1
75,230 THB
Total Tuition Fees
556,530 THB
INTERNATIONAL
Bachelor’s Degree
Culinary Arts and Design
Experience a world of culinary possibilities through the Culinary Arts and Design program at at BU International.. Whether your culinary aspirations lead you towards styling, consulting, specializing, becoming a media personality, or owning your food business, our program seamlessly blends the essential ingredients to create something truly extraordinary.At at BU International, we stand ready to equip you with fundamental culinary skills, encompassing kitchen operations, knife mastery, cooking techniques, culinary nutrition, and the art of food styling. Our cutting-edge facilities add further value to your culinary journey, enabling you not just to follow recipes but to craft unique dishes by applying your design skills, thus creating new dining experiences.Our facilities and equipment are thoughtfully designed to replicate the professional food service industry, ensuring you are well-prepared for your culinary journey.Even if you've never tried your hand in the kitchen before, there's no need to worry. 'The Kitchen' awaits, where our instructors walk you through every cooking step with large-screen demonstrations before you try it yourself.For those whose passion lies in cakes, pies, and eclairs, our 'Patisserie Lab' is the perfect haven. This fully-equipped space caters to aspiring pastry chefs and bakery enthusiasts, featuring modern equipment to hone your skills.International and Thai dishes are taught and practiced in our “Culinary Lab” which is equipped with the latest equipment and ingredients allowing a wide range of regional and international dishes to be created. Additionally, we offer masterclasses led by international guest chefs, unveiling culinary techniques from around the world. Engage in workshops with celebrity chefs, pose questions, and you may even find yourself on one of their cooking shows.Why study this field? Possibility to graduate in 3.5 years Learning all about the food service industry, core courses focus on culinary & design skills, service management and English communication abilitiesCourses are project based so you not only learn how to create, you actually make and then taste your own “masterpieces”Specialize interests through electives in select international cuisine, cake decoration, advanced baking and patisserie or beverage specialization including wine, mixology or coffee & tea makingAside from culinary and management skills you can also learn about product identity and branding, food product design and future food sourcesModern and fully equipped kitchen labs Specialized workshops by leading experts are given that demonstrate the latest and greatest in the food industryFlexible internship programs which can have you studying locally or internationallyDouble Degree Program with Culinary Arts Academy (CAAS), Switzerland  
Year Tuition
2025
Programs
4 Years
Semester 1
69,830 THB
Total Tuition Fees
617,730 THB
INTERNATIONAL
Bachelor’s Degree
Innovative Media Production
Bangkok University International offers Thailand's first and only dedicated program in Bachelor of Communication Arts Program in Innovative Media Production (International Program). This program is designed to prepare students to meet the challenges and demands in today’s world of fast changing information and communication technologies. The program aims to provide students with strong academic knowledge and specialized skill and expertise in the field of media production. The curriculum provides students with opportunity to develop their creativity and entrepreneurial skills with different course works and projects. Students will be encouraged to reflect new challenges and trends in innovation technology in media production beyond national level. Toward the end of the program, students will be able to develop both production and management skills to be able to compete in area of media production businesses today.Why study this field?Aims to develop media and content producers with emphasis on multi-platform media production covering both tradition and New Media.Program designed to encourage students to become true media entrepreneurs for the future.Transforms student's creativity, and versatility through an innovative approach to what the media of the future should look like.Blends theories with hands-on experiences which will provide the students with a creative portfolio.Hands-on experience from the first year.Learn about media entrepreneurship and the entertainment business in addition to media production knowledge and skills.Opportunity to work in a variety of fields .Gain more opportunities and overseas experiences through our international academic partners
Year Tuition
2025
Programs
4 Years
Semester 1
62,830 THB
Total Tuition Fees
524,730 THB
Master’s Degree Programs
INTERNATIONAL
Master’s Degree
Master of Business Administration (English Program)
          The Master of Business Administration (MBA) program seeks to provide students with the managerial skills necessary to make and implement decisions. With its strong emphasis on analytical problem solving, the program also aims at developing the students’ ability to work effectively with others. To achieve these ends, the program offers a learning experience designed to stimulate receptiveness to new ideas and new ways of approaching problems.  In short, the ultimate success of the program or the main objective in the design of the curriculum is the students’ ability to meet challenges and demands of management in the future.MBA BU is the best selection for all people including full-time employee who is looking to advance their careers. You are able to complete within 1.6 years study only on Saturdays.Our program creates a various perspectives and miscellaneous experiences by our up-to-date developed curriculum to create cutting-edge leaders. With the intensive theoretical yet practically oriented content, suitable for men and women who seek the skills to drive the changes and cope with the upcoming challenges.Work and learn from the wealth of academic knowledge and experience of our school members. Our academia came from all over the world, graduated from top universities and have experience of working with public and private sectors. Fulfil opportunities and broaden perspectives with numerous special guests and lecturers from the real businesses.moving your business into the digital age by these following digital courses such asDigital MarketingCreativity and Innovation in New Product ManagementDigital Brand communication in MarketingStudy in a creative learning environment at Bangkok University. Our main campus is spacious with fully-equipped facilities. 
Year Tuition
2024
Credit
42
Plan A Thesis
218,430 THB
Plan B Non-Thesis
217,430 THB
INTERNATIONAL
Master’s Degree
Master of Business Administration in Innovation Management (MBA-i)
Learn how to Drive Disruptive Innovation for Business SuccessIn the modern business world where the pace of change is accelerating, the ability to innovate is not just an advantage; it's a necessity. Bangkok University's Master of Business Administration in Innovation Management (MBA-i) stands at the forefront of nurturing the next generation of business disruptors and creative leaders. New business innovations emerge constantly, and they take multiple forms, from product over process to business model innovation; from service to solution to customer experience design; from strategy to social innovation. With a fresh curriculum revamped for 2024, our program is creatively designed for both Thai and international students eager to make their mark in the innovation economy of the 21st century.Become a Business DisruptorThe increase in market dynamism generates a growing corporate need for managers empowered with strong soft skills such as creativity, adaptability, sense-making, critical thinking, and empathy. Moreover, a new generation of entrepreneurs, social innovators, and corporate intrapreneurs will play on the same skills to disrupt incumbents too slow to embrace new technologies and change. The MBA-i Program is designed to cater to the fast evolving new business landscape of the modern innovation economy. The MBA-i program enhances students’ understanding of innovation strategies, structures, processes, people and cultures. The MBA-i Program’s unique pedagogy allows participants to experience real corporate innovation challenges and develop a better ability to apply their newly acquired knowledge to solve concrete modern innovation managerial challenges.For more information : Contact +66 2 407 3888 ext. 2424   
Year Tuition
2024
Credit
42
Plan A Thesis
342,430 THB
Plan B Non-Thesis
341,430 THB
Doctoral Degree Programs
INTERNATIONAL
Doctoral Degree
Doctor of Communication Arts Program in Global Communication (International Program)
Doctor of Communication Arts Program in Global Communication (International Program) has been offered by Bangkok University in collaboration with the School of Communication Studies, Ohio University since 1995. Although this program has been well received, a need to revise the curriculum arises. Two of major driving forces are paradigm shifts in communication and media industry due to exponential growth of the Internet and digital technologies and the dynamic global and multicultural environment such as “the ASEAN Economic Community (AEC)”. Educational institutions at all levels must prepare their students for this new social and economic landscape, and an arrival of ASEAN integration and its collaboration with economic giants such as China, India, Japan and South Korea. Bangkok University (BU) as the oldest and largest private university in Thailand with its missions to produce creative graduates with an entrepreneurial spirit for the creative economy is committed to produce personnel and develop human resources qualified as global citizens for the future including the AEC. Accordingly, it is timely that a Ph.D. curriculum in Communication Arts is revised in order to reflect BU’s current missions and satisfy the human resources needs for society development to achieve its developmental goals.The revised curriculum in Communication Arts is designed to develop researchers and professionals who are able to construct/deconstruct theories and the practice around human and digital communication through different philosophical approaches. It encompasses a range of communication topics and activities from face-to-face conversation to communication via mass media such as television, film, and the Internet, the creative arts and design, the evolution of technology to digital media and the business aspects of the communication industry.The program is multidisciplinary and aims to produce graduates who are both professional and community-oriented in the field of communication. As two tracks of study – academic track and professional track — are uniquely offered, graduates of this program can enhance their research skills and take either academic or professional career paths.
Year Tuition
2024
Credit
60
Total Tuition Fees
796,980 THB
INTERNATIONAL
Doctoral Degree
D.Eng. in Electrical and Computer Engineering (International Program)
D.Eng. in Electrical and Computer Engineering (Research Program)The core requirement of this program is the completion of a substantial research project, which is written up as a thesis. Students are expected to critically investigate an approved topic and to demonstrate an understanding of research methods appropriate to their field.Students will be working alongside a team of faculty and researchers at the school of engineering on cutting edge-research. Students will be provided with the background needed and comprehensive skills training. Strong emphases are put on communication skills, research methodology and technical writing as well.Thesis and Research Topics Optical CommunicationsSoftware Defined Communication SystemsEmbedded SystemsImage ProcessingNano TechnologiesSensor NetworksMultimediaGraduation Requirements The students must meet the following requirements to graduate with the M.Eng in Electrical and Computer EngineeringCompletion all the required courses of the programPass all the required Examination (Candidacy, Proposal and Final Defense)Pass the English qualification test as specified in the program.Have at least two publication in national or international journals (with peer reviews) in well-known database, i.e., ISI, SciMargo, Elsevier, etc.CurriculumDoctor of Engineering in Electrical and Computer Engineering is research-based program. Even though the program is research program, students are required to take some foundation courses such as research methodology, seminar, or other related courses with no credit. In addition, the students are also required to participate in academic events such as academics conferences, symposium, workshop, seminar, and etc.The curriculum for the doctoral program in Electrical and Computer Engineering are divided into 2 tracks based on previous degree of the students.Track 1: For students holding master degree levelTotal Credits 48 CreditsFundamental and Basic Topics (no credits)Research MethodologySeminarsThesis 48 CreditsTrack 2: For students holding Bachelor degree levelTotal Credits 72 CreditsFundamental and Basic Topics (no credits)Research MethodologySeminarsThesis 72 CreditsSemester PeriodSemester 1 August – DecemberSemester 2 January – MaySummer Semester (if applicable) June – July 
Year Tuition
2024
Credit
72
Total Tuition Fees
945,540 THB