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Bangkok University International — Featured Stories — BU International Students Collaborate with Maybelline Thailand for a Real-World Marketing Project![](https://contents.bu.ac.th/contents/images/news/875d045c-8104-4d63-adf7-480eebacfe0d.webp)
Mon Sep 2024
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BU International Students Collaborate with Maybelline Thailand for a Real-World Marketing Project
![](https://contents.bu.ac.th/contents/files/uploads/62000c51-cc60-466b-8ad7-5c5b164f6a20.webp)
![](https://contents.bu.ac.th/contents/files/uploads/76b45eec-2e97-437b-9231-a7173fbfabe6.webp)
The Marketing Major, Innovative Media and Production, and International Tourism and Hospitality Management programs of the International Program hosted a collaborative event with Maybelline Thailand. This event featured an affiliate marketing workshop and applied a project-based learning approach, allowing students to gain hands-on experience by participating in the launch of Maybelline's Superstay Teddy Tint, in partnership with TikTok Shop, at Parc Paragon. Through this real-world project, students had the opportunity to learn directly from experts in the beauty industry, bridging classroom knowledge with practical application.
![](https://contents.bu.ac.th/contents/files/uploads/45c0e4c6-16c3-43bb-b0fe-aa13dd728a93.webp)
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