Bangkok University Logo Bangkok University Logo
Programs
Campus Life
News
About Us
  • TH flag TH
diamond
Apply Now
Bangkok University Logo
Programs
Campus Life
News
About Us
Apply Now
Overview
About Us
Program
Double Degree
Student Achievement
Labs
Alumni
Activities
Guest Speaker
Bangkok University International

Featured Stories

Bangkok University International — Featured Stories — Lead the Future of Marketing with MarTech at BU International Programs
Thu Oct 2025
Reading Time 2 minute / 36 views

Lead the Future of Marketing with MarTech at BU International Programs

The Marketing program is designed to prepare students for the fast-changing global marketplace by combining creativity, business strategy, and cutting-edge technology

The Marketing program is designed to prepare students for the fast-changing global marketplace by combining creativity, business strategy, and cutting-edge technology. With hands-on projects, international double-degree opportunities, and a curriculum that integrates MarTech tools and innovative courses, the program develops graduates who are ready to lead in digital marketing, branding, and global business. 
 

Marketing Powered by Technology

Bangkok University International is a pioneer in integrating Marketing Technology (MarTech) into its curriculum. Students learn to apply tools like SAP, Power BI, HootSuite, and Google Ads to create, communicate, and optimize marketing strategies. With MarTech driving everything from product development to consumer engagement, this program ensures graduates are ready for the digital-first marketing world.

 

Global Perspective and Double Degree Options

The marketing program offers strong international exposure through double-degree pathways with Macquarie University (Australia), Middlesex University (England), and the University of the West of England (UWE Bristol). Students can study both in Bangkok and abroad, graduating with international qualifications that strengthen their global competitiveness.

 

Practical Learning with Industry Experts

The program emphasizes project-based learning guided by multinational faculty and industry mentors. Students work on real-world projects, develop global marketing strategies based on consumer insights, and connect with professional marketing communities. Activities such as capstone projects, case studies, and group projects ensure students gain practical skills alongside academic knowledge.

 

Cutting-Edge Curriculum and Specialized Courses

Students explore innovative subjects such as Web3 and Decentralized Marketing, Psychology and Neuro Marketing, E-sports Marketing, Fashion Marketing, and Sustainable Business. Alongside these modern courses, they also gain expertise in branding, e-commerce, database marketing, and customer relationship management, blending creativity with technology to master today’s marketing landscape.

Share
Latest news
Lead the Future of Marketing with MarTech at BU International Programs
02/10/2025
Lead the Future of Marketing with MarTech at BU International Programs
The Marketing program is designed to prepare students for the fast-changing global marketplace by combining creativity, business strategy, and cutting-edge technology
Global Pathways Double & Triple Degree Options at BU International Programs
30/09/2025
Global Pathways Double & Triple Degree Options at BU International Programs
At Bangkok University International, every program is designed to connect you with the world. Through our Double and Triple Degree options, you can study across leading universities in the UK, Switzerland, Australia, and beyond
Fast-Track Your BBA, Graduate within Just 3 Years
23/09/2025
Fast-Track Your BBA, Graduate within Just 3 Years
The Bachelor of Business Administration (BBA) program at BU International programs is unlike any other in Thailand. Designed to be completed in just 3 years, it blends classroom learning with real-world projects, international exposure, and direct connections to global industries.
The Only Program in Thailand Covering Screen and Strategy,Film, Series & Global Content Production and Business
08/09/2025
The Only Program in Thailand Covering Screen and Strategy,Film, Series & Global Content Production and Business
The Only Program in Thailand Covering Screen and Strategy,Film, Series & Global Content Production and Business
Admission
Bangkok University International
The Programs Available for Admission
Marketing
Entrepreneurship
Media and Communication
Business English
Creative Communication Design
International Tourism and Hospitality Management
Culinary Arts and Design
Innovative Media Production
Master of Engineering in Electrical & Computer Engineering (International Program)
Master of Communication Arts Program in Global Communication (International Program)
Master of Business Administration (English Program)
Master of Business Administration in Innovation Management (MBA-i)
Doctor of Communication Arts Program in Global Communication (International Program)
D.Eng. in Electrical and Computer Engineering (International Program)
Ph.D. in Knowledge Management and Innovation Management (International Program)
Business Administration
AI Engineering and Entrepreneurship
Film, Series and Global Content Production and Business
Preparation
With a cumulative GPA of 4 more semesters, you can apply for admission immediately.
With a high school diploma or equivalent, you can apply for BU International immediately.
Scholarship available
For Thai Student Loan
Bangkok University
-
Show Map
Tel.
+66 2407 3888 ext 1582-1588, 1609-1610
Fax
+66 2407 3999
Home page
Programs
Bangkok University International
Featured Stories
Lead the Future of Marketing with MarTech at BU International Programs
Bangkok University Logo
About BU About Us News Academic Calendar Apply Now Tuition Fees Scholarships Current Students FAQs
Contact Us Information BU Map Venue Rental Visit BU Work with BU
For Student BU URSA BU Links For Staff MyBU
Copyright © 2025 Bangkok University. All rights reserved.
Privacy Policy
About the Use of Cookies
General Data Privacy Notice