Not Sure What Your Passion in Business Is? We’ll Help You Find Your Path At BU International Programs

At BU International Programs, every future starts differently. Some begin with a business idea, some with a creative spark, and others with curiosity about how the world works.

Mon, 22 Dec 2025 | 392 views

Not Sure What Your Passion in Business Is? We’ll Help You Find Your Path At BU International Programs

At BU International Programs, every future starts differently. Some begin with a business idea, some with a creative spark, and others with curiosity about how the world works. Whatever drives you, our Business Cluster programs help you uncover your strengths and transform them into real-world success in just 3 years.

Business Administration
3-Year Program

If you’re driven by strategy, leadership, and innovation, the BBA program empowers you to see business from every angle, from global marketing to data-driven management. With hands-on projects and access to the Alibaba Cloud Academy AI Lab, students gain real-world experience using industry tools and analytics. You can graduate in just 3 years and specialize in one of four in-demand tracks: Digital Marketing, International Business Management, Finance & Investment, or Data Science for Business. Preparing you to lead with confidence in the global business world.

BBA (Bilingual Program)
3-Year Program

The BBA (Bilingual Program) offers a fast-track 3-year business degree designed for students who want to develop strong bilingual communication skills and gain real-world global business knowledge. With a curriculum taught 70% in Chinese and 30% in English, the program helps students develop cultural fluency, professional communication, and essential business competencies. Graduates are equipped to work confidently in international companies, China-related industries, and multicultural business environments where bilingual talent is highly valued.

Marketing
3-Year Program

If creativity, curiosity, and digital trends excite you, the Marketing program blends storytelling with technology through MarTech (Marketing + Technology). You’ll learn how to create campaigns, analyze data, and grow brands that connect globally. The 3-year fast-track structure enables you to start your marketing career sooner. Ready to shape the next wave of global business innovation.

Business English

3-Year Program

For those who love communication, culture, and connection, this program develops you into a confident global communicator. You’ll gain practical skills in business writing, negotiation, and presentation while choosing from 5 specialized tracks: Digital Marketing & Communication, Communication in the Service Industry, Media Content Creation, International Relations, or an Alternative Track to personalize your career path. With the 3-year study plan, you’ll step into the professional world ready to make your voice heard internationally.

AI Engineering and Entrepreneurship
4-Year Program

This 4-year joint-degree program between Bangkok University and King Mongkut’s Institute of Technology Ladkrabang (KMITL) combines the worlds of technology and business. Students spend 2 years at each university, mastering AI engineering, machine learning, and entrepreneurship. With three industry-focused tracks: Food & Biotechnology, Digital & IoT, and Electric Vehicle & Logistics — students gain hands-on experience, access to real-world AI labs, and opportunities for global internships and incubation programs, preparing them to lead in the innovation-driven future.

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